Feeds

Cisco pitches new world server order

The California School of Economics

The essential guide to IT transformation

California versus Plain Vanilla

The savings that Cisco is touting as it compares the California system to plain vanilla rack servers is quite large. To illustrate the point, Cisco ginned up some numbers for a 1,000-server setup. The company did not provide the details of this rack server setup, except to say that it put all of the networking equipment at the end of the row. That's how it is generally done in data centers, and it requires a huge amount of cabling. Here's how the TCO numbers stack up:

Cisco California Economics 3

With a 1,000-server setup, including networking for servers and storage, the TCO comes to $7.36m using normal rack servers and switches. Now, shifting to Cisco's Nexus 5000 unified fabric switches (which predate the California system) drops the TCO by 23.1 per cent to $5.66m. Now, going all the way with Cisco and dropping in a complete California system (well, three full ones and then fourth with 40 more blades in 5 chassis) has a TCO of only $3.27m. That's a reduction of 55.5 per cent on the TCO, and that is big money. The savings are greater than the cost of the California system.

Presumably, these numbers include fair comparisons for the hardware, power, and cooling. And if virtualization and system management are included in the California box, then it has to be added to the rack servers. As we all know, it is very expensive to buy VMware's stack of software for rack servers. The software often costs as more than the physical iron it runs on. Based on the average price of $7,356 per server in this presentation, I would guess that Cisco is comparing 1U, two-socket servers with VMware's basic ESX Server stack.

But again, the company is not providing details about this comparison yet. If this is the case, then Cisco, which has a 2 per cent stake in VMware, is getting a great OEM deal on the bits of the future vSphere hypervisor and virtualization tools it is licensing, probably in return for help on creating the Nexus 1000V virtual switch.

It will be interesting to see the details behind these comparisons when California is generally available in June or perhaps July if it slips. More generally, Cisco is telling prospects that the machine can reduce capital expenditures by up to 20 per cent and operating expenses by up to 30 per cent, and then adding that it has already seen higher numbers among the few beta testers it has. These are clearly the kinds of numbers that bean counters and CEOs like to see.

And these are the numbers that Cisco needs to show if it wants to chase the $85bn in market opportunity that it calculates is out there for global hardware, software, networking, and services sales that relates to data centers, of which the company thinks about $20bn can be attacked with the California system. But CEOs and bean counters have to be careful enough to drill down into the marketing and see exactly what is being compared to what and then do their own comparisons. Because even if they can save money using California gear, Cisco is asking them to spend money and abandon their current way of doing things. That's why Cisco is only going to be targeting new, virtualized, x64 applications at first. That's the low-hanging fruit. ®

Boost IT visibility and business value

More from The Register

next story
Pay to play: The hidden cost of software defined everything
Enter credit card details if you want that system you bought to actually be useful
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
HP busts out new ProLiant Gen9 servers
Think those are cool? Wait till you get a load of our racks
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
VMware's high-wire balancing act: EVO might drag us ALL down
Get it right, EMC, or there'll be STORAGE CIVIL WAR. Mark my words
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.