Feeds

Salesforce.com to empower corporate Twitter snooping

Cloudy conversations

Secure remote control for conventional and virtual desktops

Twitter has become Salesforce.com's latest Web 2.0 darling, with a plug-in to the company's customer relationship management (CRM) system.

On Monday the company announced Salesforce.com CRM for Twitter, which it said would let CRM users search, monitor, and "join" conversations and Tweets.

Salesforce CRM for Twitter is due to be made available on the company's AppExchange this summer, starting at $995 per month. You'll get unlimited use for up to 250 customers and be able to set up a contact center with up to five agents.

CRM for Twitter follows Salesforce.com's connectors from its Force.com platform to Amazon Web Services and Facebook last year.

According to Salesforce.com, a company with the CRM software will be able to "capture and monitor the conversation by creating a record in the Service Cloud that tracks the original post and all subsequent replies."

There was no mention of whether those Tweeting could opt out of this service and stop companies like coffee giant Starbucks - user of the Salesforce.com platform for its mystarbucksidea site - from snooping on their Tweets. Judging by the fatty abandon of some, though, this kind of snooping probably won't bother them.

Once your conversation on nipping out for a quick coffee's been hovered up by Starbucks, you can probably then look forward to the coffee giant's marketing goons Tweeting you with some helpful suggestions on the nearest location for that non-fat chai latte.

According to Salesforce, its CRM for Twitter "empowers enterprises to be active participants on Twitter by enabling them to funnel relevant solutions from the Service Cloud knowledge base into a Twitter post, effectively joining the conversation." ®

Boost IT visibility and business value

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.