Feeds

Salesforce.com to empower corporate Twitter snooping

Cloudy conversations

Remote control for virtualized desktops

Twitter has become Salesforce.com's latest Web 2.0 darling, with a plug-in to the company's customer relationship management (CRM) system.

On Monday the company announced Salesforce.com CRM for Twitter, which it said would let CRM users search, monitor, and "join" conversations and Tweets.

Salesforce CRM for Twitter is due to be made available on the company's AppExchange this summer, starting at $995 per month. You'll get unlimited use for up to 250 customers and be able to set up a contact center with up to five agents.

CRM for Twitter follows Salesforce.com's connectors from its Force.com platform to Amazon Web Services and Facebook last year.

According to Salesforce.com, a company with the CRM software will be able to "capture and monitor the conversation by creating a record in the Service Cloud that tracks the original post and all subsequent replies."

There was no mention of whether those Tweeting could opt out of this service and stop companies like coffee giant Starbucks - user of the Salesforce.com platform for its mystarbucksidea site - from snooping on their Tweets. Judging by the fatty abandon of some, though, this kind of snooping probably won't bother them.

Once your conversation on nipping out for a quick coffee's been hovered up by Starbucks, you can probably then look forward to the coffee giant's marketing goons Tweeting you with some helpful suggestions on the nearest location for that non-fat chai latte.

According to Salesforce, its CRM for Twitter "empowers enterprises to be active participants on Twitter by enabling them to funnel relevant solutions from the Service Cloud knowledge base into a Twitter post, effectively joining the conversation." ®

Beginner's guide to SSL certificates

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.