Feeds

Salesforce.com to empower corporate Twitter snooping

Cloudy conversations

Intelligent flash storage arrays

Twitter has become Salesforce.com's latest Web 2.0 darling, with a plug-in to the company's customer relationship management (CRM) system.

On Monday the company announced Salesforce.com CRM for Twitter, which it said would let CRM users search, monitor, and "join" conversations and Tweets.

Salesforce CRM for Twitter is due to be made available on the company's AppExchange this summer, starting at $995 per month. You'll get unlimited use for up to 250 customers and be able to set up a contact center with up to five agents.

CRM for Twitter follows Salesforce.com's connectors from its Force.com platform to Amazon Web Services and Facebook last year.

According to Salesforce.com, a company with the CRM software will be able to "capture and monitor the conversation by creating a record in the Service Cloud that tracks the original post and all subsequent replies."

There was no mention of whether those Tweeting could opt out of this service and stop companies like coffee giant Starbucks - user of the Salesforce.com platform for its mystarbucksidea site - from snooping on their Tweets. Judging by the fatty abandon of some, though, this kind of snooping probably won't bother them.

Once your conversation on nipping out for a quick coffee's been hovered up by Starbucks, you can probably then look forward to the coffee giant's marketing goons Tweeting you with some helpful suggestions on the nearest location for that non-fat chai latte.

According to Salesforce, its CRM for Twitter "empowers enterprises to be active participants on Twitter by enabling them to funnel relevant solutions from the Service Cloud knowledge base into a Twitter post, effectively joining the conversation." ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.