Feeds

Salesforce.com to empower corporate Twitter snooping

Cloudy conversations

Build a business case: developing custom apps

Twitter has become Salesforce.com's latest Web 2.0 darling, with a plug-in to the company's customer relationship management (CRM) system.

On Monday the company announced Salesforce.com CRM for Twitter, which it said would let CRM users search, monitor, and "join" conversations and Tweets.

Salesforce CRM for Twitter is due to be made available on the company's AppExchange this summer, starting at $995 per month. You'll get unlimited use for up to 250 customers and be able to set up a contact center with up to five agents.

CRM for Twitter follows Salesforce.com's connectors from its Force.com platform to Amazon Web Services and Facebook last year.

According to Salesforce.com, a company with the CRM software will be able to "capture and monitor the conversation by creating a record in the Service Cloud that tracks the original post and all subsequent replies."

There was no mention of whether those Tweeting could opt out of this service and stop companies like coffee giant Starbucks - user of the Salesforce.com platform for its mystarbucksidea site - from snooping on their Tweets. Judging by the fatty abandon of some, though, this kind of snooping probably won't bother them.

Once your conversation on nipping out for a quick coffee's been hovered up by Starbucks, you can probably then look forward to the coffee giant's marketing goons Tweeting you with some helpful suggestions on the nearest location for that non-fat chai latte.

According to Salesforce, its CRM for Twitter "empowers enterprises to be active participants on Twitter by enabling them to funnel relevant solutions from the Service Cloud knowledge base into a Twitter post, effectively joining the conversation." ®

Maximizing your infrastructure through virtualization

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.