Feeds

Worship Google, banish those broke business blues?

Journalism prof embraces imaginary perfect company

Build a business case: developing custom apps

Book Review Perplexingly, not one of the ecstatic dustjacket blurbs reads 'I could barely start writing for laughing.' It is, on the contrary, an "exceptional book", a "divining rod" and "the work of a genuine visionary". Goddam - and there was me thinking it was a wholly absurd conceit built atop a fundamental - and willful - misconception of the nature of Google.

But it is, anyway. Jeff Jarvis' What Would Google Do? categorises Google as an entirely new kind of company operating to entirely new, revolutionary rules that can be used to reshape the world because, as the publisher's blurb says, "everyone and everything - from corporations to governments, nations to individuals - must evolve in the Google era". Having deemed this wild generalisation to be self-evident truth, Jarvis then sets out to apply Google rules for life and business to anyone and everything.

Or to be more precise, to publishing mainly, and then extremely superficially to a fairly random collection of industries and things that Jarvis has personal gripes with. He doesn't actually get on to these until halfway through the book, and the individual sections serve largely to indicate that Jeff Jarvis doesn't know a whole lot about a whole lot of things, but there are several corkers in there.

Crowdsourcing Cola

"Jeff Cola", for example. "What if Coke retooled a bottler to make special-order batches... if I committed to buying so many cases a year?" (Jarvis is as oblivious to FDA regulations as he is to auto industry safety approvals in the "Googlemobile" section.) "If I sold Jeff Cola to others on my blog... perhaps my price could drop because I'd be bringing in more sales and volume. I'd create a cola club. It's no different from Gary Vaynerchuk's Vayniaks making and promoting their own wine."

Actually Jeff, it's entirely different. Vayniak, one of the smarter ideas covered in What Would Google Do?, is an internet wine club/store that combines branding, destination and community. And on the first two points it arguably undermines some of what Jeff's pitching elsewhere. Vaynerchuk extends the social aspects of the wine trade to the internet, and while he does offer a 'design your own wine' system, I'll betcha that's shop window, not the bit he makes the money from. This is not the wisdom of crowds in action, this is one shrewd cookie playing the star/brand system with the aid of the new megaphone.

Jeff Cola, on the contrary, is an entirely unbaked notion from a lone wingnut who thinks Coke would make money out of letting him screw with its brand, and who thinks he can make money out of low-run sugared water, from a low-run blog.

Build a business case: developing custom apps

Next page: Show us the money

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.