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Cisco snaps up pocket video maker

Flippin' eck

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Cisco is to buy Pure Digital Technologies, manufacturers of the Flip range of handheld digital video cameras.

The networking giant is continuing its move into consumer technology after its acquisition of Pure Networks, producers of software for networking home appliances like TVs and PVRs, not just computers and printers.

Cisco is paying $590m in shares for the San Francisco based company along with $15m in "retention-based equity incentives for continuing employees".

Flip has sold 2m of its cameras, which aim to be cheap and easy to use, and come with software to make getting video content online simple.

Pure Digital will joining Cisco's Consumer Business Group along with Linksys and other brands. Full release here. ®

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