Feeds

Ballmer hails Windows Mobile for Welfare™

Fancy iPhone screen not recession-friendly

Designing a Defense for Mobile Applications

Steve Ballmer on Thursday said Microsoft's smartphone strategy for the recession is to be a soup kitchen for the mobile market.

That apparently means not adding premium features in Windows Mobile like support for a capacitive touch screen – something he claims would make phones too expensive for phone manufacturers to make.

"We want to provide vendors with the ability to make Windows phones up and down the price scale," Ballmer said to Business Week editor Steven Adler at the McGraw-Hill media conference. All Things Digital's Peter Kafka paraphrased the chat here.

Ballmer said that while touch technology is important for the mobile market, he downplayed the need for capacitive touchscreens, a technology embraced by the iPhone, webOS, and Android OS.

"Windows Mobile 6.4 has touch on it. The way Apple does touch drives costs," Ballmer said. "The way they do it on the iPhone is not an inexpensive component. We'll do it in a way that you can afford to do it on most phones."

Ballmer said the sweet spot for smartphones is between $150 and $200 to make. Retailing a phone for $500 isn't going to fly in every market, he said.

(But then since Microsoft only provides the software, why not offer phone makers the choice of including more expensive technology?)

The Microsoft potentate also took a shot at Apple's prices in general. "No one's going to pay $500 more for a logo," he told his (reportedly gasping) audience.

Touching on the upcoming Microsoft retail stores, Ballmer said the retail outlets will serve as a "showcase" for Microsoft products rather than a direct source of sales like Apple stores.

Ballmer also said Microsoft is still open to discussing a search partnership with Yahoo's new chief, Carol Bartz. But Redmond has been stalking the search firm for ages no matter how spurned. "I'm sure when it's appropriate, we'll have a chance to sit down a talk," Ballmer said. Basically, Yahoo is going to need to get a restraining order to stop Ballmer serenading at its windows every evening. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.