Feeds

Ballmer hails Windows Mobile for Welfare™

Fancy iPhone screen not recession-friendly

Top three mobile application threats

Steve Ballmer on Thursday said Microsoft's smartphone strategy for the recession is to be a soup kitchen for the mobile market.

That apparently means not adding premium features in Windows Mobile like support for a capacitive touch screen – something he claims would make phones too expensive for phone manufacturers to make.

"We want to provide vendors with the ability to make Windows phones up and down the price scale," Ballmer said to Business Week editor Steven Adler at the McGraw-Hill media conference. All Things Digital's Peter Kafka paraphrased the chat here.

Ballmer said that while touch technology is important for the mobile market, he downplayed the need for capacitive touchscreens, a technology embraced by the iPhone, webOS, and Android OS.

"Windows Mobile 6.4 has touch on it. The way Apple does touch drives costs," Ballmer said. "The way they do it on the iPhone is not an inexpensive component. We'll do it in a way that you can afford to do it on most phones."

Ballmer said the sweet spot for smartphones is between $150 and $200 to make. Retailing a phone for $500 isn't going to fly in every market, he said.

(But then since Microsoft only provides the software, why not offer phone makers the choice of including more expensive technology?)

The Microsoft potentate also took a shot at Apple's prices in general. "No one's going to pay $500 more for a logo," he told his (reportedly gasping) audience.

Touching on the upcoming Microsoft retail stores, Ballmer said the retail outlets will serve as a "showcase" for Microsoft products rather than a direct source of sales like Apple stores.

Ballmer also said Microsoft is still open to discussing a search partnership with Yahoo's new chief, Carol Bartz. But Redmond has been stalking the search firm for ages no matter how spurned. "I'm sure when it's appropriate, we'll have a chance to sit down a talk," Ballmer said. Basically, Yahoo is going to need to get a restraining order to stop Ballmer serenading at its windows every evening. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.