Feeds

Advertising watchdog okays 'gaming equals early grave' ad

Discouraging sedentary lifestyle, not gaming

Internet Security Threat Report 2014

The Advertising Standards Authority has stood behind an advert that some consumers complained connected videogames with an early death.

Gaming_lifestyle_advert

Advert A-OK, rules ASA

The UK's advertising watchdog ruled that “the ad did not claim that playing computer or console games alone would lead to illness or premature death”.

It's believed the ASA received a small number of complaints about the ad, described by the head of games developer trade organisation Tiga, Richard Wilson, as “absurd and insulting in equal measure”.

The ASA claimed that “most readers would understand that the ad was discouraging a sedentary lifestyle”, with games consoles used purely as an illustration of how health problems may occur if you sit on your bum all day playing Grand Theft Auto IV without doing any exercise.

It’s worth noting that one child was, according to the ASA, scared “she would die if she played video games”. But the Authority implied that, for the majority, the advert is unlikely to cause undue fear or distress. ®

Intelligent flash storage arrays

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.