Feeds

Google clones search ad machine on photo sharer

Picasa joins money grab

Designing a Defense for Mobile Applications

Google is now showing text ads when users search for public pics on its Picasa photo-sharing site.

Google calls this an experiment, saying the ads are visible only to a small number of US-based users. "As part of our ongoing commitment to innovation and to help users find new and better ways of getting the information they're looking for, we are currently showing text ads on the search results pages for Picasa Web Albums," reads a company statement tossed our way.

You might also say this is part of Google's ongoing commitment to wringing additional dollars from online services that haven't served up ads in the past. In recent months, amidst a shrinking economy, the Mountain View Chocolate Factory has injected new ads into Google News, Google Finance, Google Image Search, YouTube search, and more.

"At Google, we're great supporters of experimentation because it's only by trying new things (even if some of them don't work out) that you discover better, more creative ways to operate," reads a November blog post from the company. "We've been testing different advertising formats for years (some have been more successful than others), and over the next few months, you'll see us continuing to experiment with new ads in new places."

Picasa ads only appear when you search the Picasa site for pics. They do not appear on the picture pages of individual users. In other words, Google has shoehorned its primary money machine into the smaller world of Picasa's search engine. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.