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Aussie firms makes Surface-readable business cards

MS tech serves up employee pics, Tweets, blog posts

Build a business case: developing custom apps

Ensuring people actually look at your business card, instead of throwing it into a drawer, is tough. But one firm hopes its innovative use of Microsoft’s Surface will make its business cards too tempting to bin.

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Amnesia Razorfish, an Australian design firm, has printed Surface-readable tags on every business card.

When one of cards is placed onto the interactive coffee table, the gadget accesses the firm’s employee directory application and brings up more information about the business card’s owner, such as recent blog posts, Tweets and a Flickr feed.

The obvious disadvantage is that the firm’s employees will have to hand over a Surface to every person they exchange business cards with. But the idea’s cool, though.

Amnesia Razorfish apparently has many more planned uses for the application, which could extend to games and file sharing.

So, if you’re itching to know more about the firm’s future plans, be sure to take one of its employees out for lunch – and don’t forget to swap business cards. ®

Build a business case: developing custom apps

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