Feeds

Google behavioral ads scare US lawmakers

House mulls privacy law

Internet Security Threat Report 2014

US lawmakers have been itching for a good excuse to slap mandatory security guidelines on online behavioral ad targeting schemes, and apparently, they've found it.

Google's new plan introduced Wednesday to track individual users' browser history to target ads was just the ticket for Democrat Rep. Rich Boucher, the newly-minted chairman of the House subcommittee on communications and the internet.

The Virginia congressman said yesterday he's working on a bill that will put restrictions on how internet companies can collect, save, store, and share user information.

Thus far, online ad firms have enjoyed a Bush administration policy of voluntary, self-regulation for protecting user privacy and disclosing what they do with personal data. But with a new boss in the White House, the FCC recently has taken a firmer stance on its "guidance" for the industry and last month warned online firms it's their "last clear chance" to show self-regulation is effective in policing data-collection policies.

Now Boucher says he's working with other ranking members of the communications subcommittee, Republican Representatives Cliff Stearns and Joe Barton, on a bill to take privacy rules out of the hands of online ad agencies.

"I do believe that there should be a minimum set of statutory requirements that should apply to all behavioral advertising," Boucher told Reuters.

Boucher said that although he doesn't have the details of the plan worked out, it will be based on how prominent Google's behavioral ad policy is displayed and how easily understandable it is to users. He also doesn't have a timetable drawn up for the proposed bill — but with Google's behavioral ad targeting rollout, it certainly could push the issue into the spotlight. ®

Internet Security Threat Report 2014

More from The Register

next story
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.