Feeds

ID and Passport Service brings in ad men

What about... an orang-utan... playing guitar?

Boost IT visibility and business value

The Identity and Passport Service has signed up an advertising agency to develop campaigns for its services.

Abbot Mead Vickers BBDO won the contract following a three-way pitch organised by the Central Office of Information against CHI & Partners and VCCP. It will work in all media across the agency's entire area of work, including identity cards, passports and the General Register Office (GRO).

The contract is set to last three to four years and has no firm value. A spokesperson for the IPS told GC News that the agency is not on a paid retainer, but will obtain a commission from the advertising it places for the IPS.

No firm plans are yet in place. The spokesperson said: "The next step is working to develop a campaign to support all the products the IPS offers."

James Hall, IPS chief executive, said: "IPS needs an agency to support the development of a creative strategy targeting a variety of audiences across all our work, including the National Identity Scheme. Abbott Mead Vickers BBDO has shown a high degree of creativity and some excellent long term strategic thinking."

Meanwhile, immigration minister Phil Woolas has said that by 26 February 2009 the IPS had issued 10,596 identity cards to foreign nationals in the UK since it began the process in December. He was responding to a parliamentary question from Conservative MP Michael Ancram.

This article was originally published at Kablenet.

Kablenet's GC weekly is a free email newsletter covering the latest news and analysis of public sector technology. To register click here.

Boost IT visibility and business value

More from The Register

next story
Just TWO climate committee MPs contradict IPCC: The two with SCIENCE degrees
'Greenhouse effect is real, but as for the rest of it ...'
'Blow it up': Plods pop round for chat with Commonwealth Games tweeter
You'd better not be talking about the council's housing plans
Arrr: Freetard-bothering Digital Economy Act tied up, thrown in the hold
Ministry of Fun confirms: Yes, we're busy doing nothing
Help yourself to anyone's photos FOR FREE, suggests UK.gov
Copyright law reforms will keep m'learned friends busy
Apple smacked with privacy sueball over Location Services
Class action launched on behalf of 100 million iPhone owners
Adam Afriyie MP: Smart meters are NOT so smart
Mega-costly gas 'n' 'leccy totting-up tech not worth it - Tory MP
UK government officially adopts Open Document Format
Microsoft insurgency fails, earns snarky remark from UK digital services head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.