Feeds

ID and Passport Service brings in ad men

What about... an orang-utan... playing guitar?

Intelligent flash storage arrays

The Identity and Passport Service has signed up an advertising agency to develop campaigns for its services.

Abbot Mead Vickers BBDO won the contract following a three-way pitch organised by the Central Office of Information against CHI & Partners and VCCP. It will work in all media across the agency's entire area of work, including identity cards, passports and the General Register Office (GRO).

The contract is set to last three to four years and has no firm value. A spokesperson for the IPS told GC News that the agency is not on a paid retainer, but will obtain a commission from the advertising it places for the IPS.

No firm plans are yet in place. The spokesperson said: "The next step is working to develop a campaign to support all the products the IPS offers."

James Hall, IPS chief executive, said: "IPS needs an agency to support the development of a creative strategy targeting a variety of audiences across all our work, including the National Identity Scheme. Abbott Mead Vickers BBDO has shown a high degree of creativity and some excellent long term strategic thinking."

Meanwhile, immigration minister Phil Woolas has said that by 26 February 2009 the IPS had issued 10,596 identity cards to foreign nationals in the UK since it began the process in December. He was responding to a parliamentary question from Conservative MP Michael Ancram.

This article was originally published at Kablenet.

Kablenet's GC weekly is a free email newsletter covering the latest news and analysis of public sector technology. To register click here.

Internet Security Threat Report 2014

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.