Feeds

Social networking and blogs more popular than email

Old-timers love Facebook, Nielsen says

3 Big data security analytics techniques

More people visit social networking sites or blogs than use web-based email, according to a new study by Nielsen Online.

The media bean counter claims over two-thirds of the world's population frequent what it calls "member communities," which includes both social network and blogging sites. Member communities make up the fourth most popular category, overtaking email as the world's most common online activity after search, general interest portals, and PC software applications.

Nielsen said that between December 2007 and December 2008, social networking and blogging sites combined reached 66.8 per cent of the world's online population. These sites account for one in every 11 minutes spent online worldwide, according to the firm's research.

In the UK, social sites account for one in every six minutes the average internet user spends online. Nielsen also found that UK users have the highest tendency to visit a social networking site on a mobile handset, trailed by US and French audiences. The number of UK mobile social networkers is up more than three-fold over Nielsen's count last year.

Conspicuously absent from the list of online activities: pornography. As usual, Nielsen doesn't share how it arrives at its numbers, so we're left to guess whether porn is actually less popular than web email, or perhaps folks just don't view porn when being tracked by Nielsen.

Facebook takes the crown

Facebook is the most popular of the social networking sites globally, dominating the segment in the UK, Italy, Australia, France, Spain and Switzerland.

Facebook's greatest reach is in the UK, with 47 per cent of Britons online using the site, the study claims. Facebook's stake of users is also greater in both Italy (44 per cent) and Australia (38 per cent) than in its native US (33 per cent.)

Interestingly, the fastest growing demographic of Facebook users are those aged 35 to 49 years old (more than 24.1 million users). The site also has almost twice as many visitors between 50 to 64 years old (+13.6 million) compared to those under 18 years old (+7.3 million).

With age, apparently comes a greater attention span. Of the social segment, Nielsen says that Facebook has the highest average time viewing per person than any other site (three hours 10 minutes).

A copy of the Nielsen report is available here (PDF) ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.