Feeds

Google expands ad empire with expandable ads

Click trigger

Beginner's guide to SSL certificates

Google is now serving expandable display ads onto partner websites in its AdSense content network. But it's taking the tasteful route. Unlike so many others, these expandable ads won't consume your browser unless you ask them to.

With a blog post late yesterday afternoon, the Mountain View Chocolate Factory introduced expandable ads that only expand if web surfers actually click on them. If you merely visit a page or mouse over an ad, expansion is avoided.

Google also limits the size of the expansion. Ads won’t grow to more than twice their width or height.

The idea is that these ads will include movie trailers, video-game clips, or photos of products for sale. At the moment, the program is only available to a limited number of beta testers.

Naturally, these expandable ads are designed to make more money for both Google and its AdSense partners. If AdSense sites choose to show expandable ads, they can be paid by the click or by the impression. But if they choose the click route, they don't get paid for the first click - the click that expands the ad. They only benefit when the web surfer clicks a second time, visiting the advertiser's landing page.

It's unclear whether Google charges for the first click. Presumably, it does not. The company did not immediately respond to a request for clarification.

This is just the latest of many Google online-ad expansions amidst a melting economy. The Chocolate Factory is now serving search ads onto its News services. And its mobile-search engine now includes full desktop ads on the Apple iPhone and the T-Mobile G1, which runs Google's Android open source stack. ®

Beginner's guide to SSL certificates

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.