Feeds

Google expands ad empire with expandable ads

Click trigger

Build a business case: developing custom apps

Google is now serving expandable display ads onto partner websites in its AdSense content network. But it's taking the tasteful route. Unlike so many others, these expandable ads won't consume your browser unless you ask them to.

With a blog post late yesterday afternoon, the Mountain View Chocolate Factory introduced expandable ads that only expand if web surfers actually click on them. If you merely visit a page or mouse over an ad, expansion is avoided.

Google also limits the size of the expansion. Ads won’t grow to more than twice their width or height.

The idea is that these ads will include movie trailers, video-game clips, or photos of products for sale. At the moment, the program is only available to a limited number of beta testers.

Naturally, these expandable ads are designed to make more money for both Google and its AdSense partners. If AdSense sites choose to show expandable ads, they can be paid by the click or by the impression. But if they choose the click route, they don't get paid for the first click - the click that expands the ad. They only benefit when the web surfer clicks a second time, visiting the advertiser's landing page.

It's unclear whether Google charges for the first click. Presumably, it does not. The company did not immediately respond to a request for clarification.

This is just the latest of many Google online-ad expansions amidst a melting economy. The Chocolate Factory is now serving search ads onto its News services. And its mobile-search engine now includes full desktop ads on the Apple iPhone and the T-Mobile G1, which runs Google's Android open source stack. ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
'Aaaah FFS, 'amazeballs' has made it into the OXFORD DICTIONARY'
Plus: 'EE, how shocking, ANOTHER problem I face with your service'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.