Feeds

YouTube, Universal near new video deal

Veni, vidi, Vevo

Security for virtualized datacentres

Universal Music Group and Google’s YouTube are close to sealing a deal to build a new home for music videos on the interwebs.

Under the proposed agreement, YouTube - propped up by Google’s technology and advertising sales support - would distribute Universal’s video content to other websites, according to anonymous sources cited by the Wall Street Journal.

The new site carries the working title of Vevo. Indeed, a quick search via Whois reveals that Vevo.com currently points at Universal’s servers.

Talks are still going on and no final agreement has been reached. But a deal could be inked within the next few weeks, according to the paper.

Universal is the biggest record label in the world and has artists such as U2, Amy Winehouse and Beck on its roster.

Such a deal would be YouTube’s latest attempt to plump up its profits by selling more expensive ads off the back of premium content. Music videos are an extremely popular draw on the site, which Google bought in October 2006 for $1.65bn.

It is not clear at this stage if YouTube is in similar talks with other record labels to create their own tailored premium online music video service.

"We are always working with our partners to find creative ways to connect music, musicians, and fans," said the video sharing site in a statement.

The Big Four record labels - Universal, Sony Music, EMI and Warner Music Group - have recently been renegotiating licensing deals with YouTube to allow it to continue to offer users their music videos.

Sony renewed its contract with YouTube in February, EMI is currently locked in talks with the firm, and Universal's present deal expires at the end of this month.

However, late last year discussions between YouTube and Warner stalled after the two firms failed to reach a licensing agreement and Warner's content was subsequently removed from YouTube.

Earlier this week rock star Neil Young hit out at the video sharing site, claiming it unfairly punishes artists because it fails to equally compensate individual musicians and record labels. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.