Feeds

Microsoft courts enterprises with Windows 7

Take a look. We dare you

Beginner's guide to SSL certificates

Microsoft has shifted focus from consumers and has begun targeting major enterprises mostly running Windows XP by telling them to prepare for Windows 7.

The company's Windows team has advised enterprises to start testing and planning for Windows 7 now and to send Microsoft their feedback.

"If you haven't been considering Windows 7, we think there are compelling reasons for you to take another look," Windows product management team member Gavriella Schuster has blogged.

"We're convinced Windows 7 has [sic] an exciting and powerful offering for our business customers, but we want to hear from you," Schuster wrote.

Schuster used the blog to draw attention to planned Windows 7 features that should be of interest to customers.

These include changes in PC management, mobile, and security. Schuster called out scripting and automation capabilities in Windows PowerShell 2.0 she said would help trouble shoot and manage PCs, features such as BranchCache, Direct Access and search for mobile and remote working, and the inclusion of BitLocker to secure mobile machines and AppLocker to specify access rights through group policy.

Schuster framed the features using the usual set of marketing props of businesses need to reduce their costs and get improved return on investment, stunning insights patiently distilled from lengthy research among more than 4,000 of the company's customers.

The attempt to wake enterprise users to Windows 7 is curious given Microsoft has - officially at least - maintained its successor to Windows Vista is not in anyway shape or form finished and won't be ready for delivery any time this year.

Still, Microsoft faces an uphill task in shaking of enterprise inertia. Just over two years since Microsoft launched Windows Vista, less than 10 per cent of PCs in the enterprise are running the operating system. The majority are comfortable on the company's eight-year-old Windows XP.

Separately, Microsoft's chief executive Steve Ballmer told Most Valuable Professionals (MVPs) attending their company's conference in Seattle, Washington that if they didn't move off Windows XP "they'd feel the wrath," according to attendees Twittering about the event. ®

Beginner's guide to SSL certificates

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
'Google is NOT the gatekeeper to the web, as some claim'
Plus: 'Pretty sure iOS 8.0.2 will just turn the iPhone into a fax machine'
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.