Feeds

Microsoft courts enterprises with Windows 7

Take a look. We dare you

The essential guide to IT transformation

Microsoft has shifted focus from consumers and has begun targeting major enterprises mostly running Windows XP by telling them to prepare for Windows 7.

The company's Windows team has advised enterprises to start testing and planning for Windows 7 now and to send Microsoft their feedback.

"If you haven't been considering Windows 7, we think there are compelling reasons for you to take another look," Windows product management team member Gavriella Schuster has blogged.

"We're convinced Windows 7 has [sic] an exciting and powerful offering for our business customers, but we want to hear from you," Schuster wrote.

Schuster used the blog to draw attention to planned Windows 7 features that should be of interest to customers.

These include changes in PC management, mobile, and security. Schuster called out scripting and automation capabilities in Windows PowerShell 2.0 she said would help trouble shoot and manage PCs, features such as BranchCache, Direct Access and search for mobile and remote working, and the inclusion of BitLocker to secure mobile machines and AppLocker to specify access rights through group policy.

Schuster framed the features using the usual set of marketing props of businesses need to reduce their costs and get improved return on investment, stunning insights patiently distilled from lengthy research among more than 4,000 of the company's customers.

The attempt to wake enterprise users to Windows 7 is curious given Microsoft has - officially at least - maintained its successor to Windows Vista is not in anyway shape or form finished and won't be ready for delivery any time this year.

Still, Microsoft faces an uphill task in shaking of enterprise inertia. Just over two years since Microsoft launched Windows Vista, less than 10 per cent of PCs in the enterprise are running the operating system. The majority are comfortable on the company's eight-year-old Windows XP.

Separately, Microsoft's chief executive Steve Ballmer told Most Valuable Professionals (MVPs) attending their company's conference in Seattle, Washington that if they didn't move off Windows XP "they'd feel the wrath," according to attendees Twittering about the event. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?