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Last day for anti-snooping petition

As ad companies promise not to break the law

The smart choice: opportunity from uncertainty

An e-petition which asks Prime Minister Gordon Brown "to Stop ISP's from breaching customers privacy via advertising technologies" is ending today.

The petition has already collected just over 21,000 signatures.

In other news several behavioural advertising firms including Google, Microsoft, NebuAd and Phorm have signed up to a code of practise.

The grandly-titled "Good Practise Guidelines" don't, on initial reading, seem to provide any more protection to consumers than is already provided by the Data Protection Act, Ripa and other legislation.

The guidelines do insist that consumers are told if information about them is being collected, and they also require the possiblity of opting out of such collection.

Phorm attracted criticism for running a trial with BT without informing customers. ®

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