Feeds

Online bookie Bwin funding dodgy football website

Offside!

Boost IT visibility and business value

Online bookie Bwin is funding a website that links to unauthorised live internet broadcasts of Premier League and other football matches, according to a BBC Radio 4 investigation.

myp2p.eu, which is based in The Netherlands, acts as a hub for online streams uploaded to the net by football fans around the world. While these fans are likely to be breaking copyright law for taking satellite feeds onto their computer and broadcasting them on the net, it's far less clear that the aggregator is doing anything wrong, Akash Sachdeva, a copyright expert at law firm Allen and Overy told Radio 4's You and Yours on Friday.

The site, which has been running three years, last month won a court case brought by the Scandinavian branch of Canal+, lifting an injunction prohibiting it from offering links to streamed coverage of the major European football leagues (English Premiership, La Liga, Serie A etc). myp2p.eu was awarded costs according to online reports (Italian story - translation here) and myp2p.eu itself (coverage of case here).

BBC researchers looked at the site during a match night, finding that odds for matches in play were displayed in ads running on the site. Surfers were invited to respond to these ads by placing a bet with Bwin.

In return, Bwin is paying a referral fee back to the website. Bwin is the official shirt sponsor of European football giants Real Madrid and AC Milan, so its involvement in a site of uncertain legality that is arguably taking money out of the game is questionable.

Bwin spokesman Kevin O'Neal told Radio 4 it has had an affiliate relationship with myp2p.eu since February 2007. He compared the site to a phone book or TV listing, and sidestepped accusations it was funding a website that only existed because of piracy.

"There is no relationship between Bwin and any streamer of content," he said. "Viewers are not breaking any laws and I know for a fact Bwin is not breaking any laws."

He explained that Bwin, having reviewed myp2p.eu and discussed the issue with its lawyers, intended to maintain a commercial relationship with the site as long as it wasn't doing anything ruled to be illegal.

Bwin declined to say how much money it was paying the site, but did say that it typically shares 25-30 per cent of gross gaming revenues with affiliates.

Radio 4's You and Yours programme covering the investigation can be downloaded here.

®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.