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El Reg suffers identity crisis

Respected, unethical aggro loner lesbians?

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Reader Poll These are tough times for news media, on and offline. Small newspapers are going titsup all over the shop, hundreds of blogs are discovering there's no money in "link journalism", and many at the UK nationals spend their time copying out each other's work and trawling the web for pictures of cutesy animals.

All the while, El Reg just goes about its business. But what is that business? We've been called so many things it's hard to know what category we fall under, if any.

So it falls to you, dear reader, to help us know ourselves. We've collated some of our favourite descriptions of El Reg from the past year for your consideration.

Take your pick, hit the button, and learn instantly what it is we're all part of. We'll be tapping the wisdom of crowds, the Strategy Boutique reliably inform us. Or add your own in comments - we can take it.

So, The Register is...

A website (The Guardian)
A reliable news breaker (The Guardian)
An ever-excellent technology site (The Guardian)
A bunch of aggro loner twats (The Guardian's fragrant Jemima Kiss)
A respected technology news website (The Daily Mail)
Unethical (Phorm)
Yellow (Tim 2.O'Reilly)
An internet scandal-sheet (BBC tech correspondent Rory Celllllan-Jones)
Comically angry (Wired blogger Chris Anderson)
An online lesbian magazine (The Independent)
Functionally an ad-banner trolling site who will publish any rubbish if it'll get clicks, and best ignored. (Senior Wikipedian David Gerard)
All of the above

The smart choice: opportunity from uncertainty

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