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El Reg suffers identity crisis

Respected, unethical aggro loner lesbians?

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Reader Poll These are tough times for news media, on and offline. Small newspapers are going titsup all over the shop, hundreds of blogs are discovering there's no money in "link journalism", and many at the UK nationals spend their time copying out each other's work and trawling the web for pictures of cutesy animals.

All the while, El Reg just goes about its business. But what is that business? We've been called so many things it's hard to know what category we fall under, if any.

So it falls to you, dear reader, to help us know ourselves. We've collated some of our favourite descriptions of El Reg from the past year for your consideration.

Take your pick, hit the button, and learn instantly what it is we're all part of. We'll be tapping the wisdom of crowds, the Strategy Boutique reliably inform us. Or add your own in comments - we can take it.

So, The Register is...

A website (The Guardian)
A reliable news breaker (The Guardian)
An ever-excellent technology site (The Guardian)
A bunch of aggro loner twats (The Guardian's fragrant Jemima Kiss)
A respected technology news website (The Daily Mail)
Unethical (Phorm)
Yellow (Tim 2.O'Reilly)
An internet scandal-sheet (BBC tech correspondent Rory Celllllan-Jones)
Comically angry (Wired blogger Chris Anderson)
An online lesbian magazine (The Independent)
Functionally an ad-banner trolling site who will publish any rubbish if it'll get clicks, and best ignored. (Senior Wikipedian David Gerard)
All of the above

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Anonymous Coward

Missing Option

Scandal-mongering sweatshop where wannabe technology journalists are expected to file numerous stories each day regardless of whether they know what they are talking about (but nevertheless achieving a pretty good success rate) run by people whose utter cynicism towards the powers-that-be in the technology industry is a refreshing change from most other sources and whose sense of humour - while not to everyone's taste - makes for a likeable and readable (if often not spellchecked) online magazine for nerds and Paris Hilton watchers of all ages, most of whom are savvy enough never to click on a banner-ad (which begs the question "how does The Register cover its costs?").

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What it is...

Well now guys, You are the techno site I INVARIABLY read with pleasure, brilliant at times, annoying at other times, but always stimulating, and you defy categories, please keep doing whta you are doing!!!

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Huh?

"Functionally an ad-banner trolling site who will publish any rubbish if it'll get clicks, and best ignored. (Senior Wikipedian David Gerard)"

Well, I've never clicked an ad. After years of internet exposure, my retinas and brain filter out adverts on websites. And judging by the decline in pay-per-click, so has everyone else's retinas and brains.

I find it amusing that Mr Gerard makes that comment considering the amount of unsubstantiated and inaccurate one-sided gumpf on Wiki. (Okay, okay, so they have cleaned up their act of late).

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