BlackBerry advert sticks it to Apple
Fruit versus fruit
All’s fair in love and marketing, it seems. So BlackBerry maker RIM has released a promotional video that literally takes a shot at rival phone manufacturer Apple.
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The short video – which we assume was commissioned by RIM, given the quality - shows a red Braeburn-like apple being shot clean through by a... blackberry.
It’s worth noting that the apple only has one leaf, much like Apple’s own trademark logo does.
The promo – which was created by Guava studios in North America – is for the BlackBerry Storm, the first RIM handset with a touchscreen.
Although it would have been fun to have seen the apple fall to pieces after being shot so we could have laughed at the symbolism, RIM decided to sign off by saying of the Storm, “nothing can touch it”. ®
Has it not occured to anyone
that neither of these products are really innovative or original. Palm has had a touch screen for years. Sure, only geeks will use them, but that doesn't change the fact. And I really don't think what you touch it with is really a big issue. finger works just as well as a stylus. Also, since I am not 12 I don't use SMS enough where typing with my thumbs is a big selling point.
The video however, is very cool, lets see it on mythbusters ;)
it reminds me the old Commodore vs Apple advertisements!
Nothing can touch it eh?
There right... no one will touch the damn thing... its worthless!
We sell im in the shop here..... waste of time! We hardly sell them as it is.
The iPhone is just too damn good anyway!