BlackBerry advert sticks it to Apple
Fruit versus fruit
All’s fair in love and marketing, it seems. So BlackBerry maker RIM has released a promotional video that literally takes a shot at rival phone manufacturer Apple.
Can't see the video? Download Flash Player from Adobe.com
The short video – which we assume was commissioned by RIM, given the quality - shows a red Braeburn-like apple being shot clean through by a... blackberry.
It’s worth noting that the apple only has one leaf, much like Apple’s own trademark logo does.
The promo – which was created by Guava studios in North America – is for the BlackBerry Storm, the first RIM handset with a touchscreen.
Although it would have been fun to have seen the apple fall to pieces after being shot so we could have laughed at the symbolism, RIM decided to sign off by saying of the Storm, “nothing can touch it”. ®
COMMENTS
Has it not occured to anyone
that neither of these products are really innovative or original. Palm has had a touch screen for years. Sure, only geeks will use them, but that doesn't change the fact. And I really don't think what you touch it with is really a big issue. finger works just as well as a stylus. Also, since I am not 12 I don't use SMS enough where typing with my thumbs is a big selling point.
The video however, is very cool, lets see it on mythbusters ;)
hahaha
it reminds me the old Commodore vs Apple advertisements!
http://tinyurl.com/6puyso
LOL
Nothing can touch it eh?
There right... no one will touch the damn thing... its worthless!
We sell im in the shop here..... waste of time! We hardly sell them as it is.
The iPhone is just too damn good anyway!
Funny, but...
What would really happen if you tried to shoot a nice, hard apple with a soft, squishy blackberry? I imagine it would have the same impact that the Storm will have on the iPhone.
Bad Physics
If their phone works the same as their physics simulation I pity them, the explosion on entry is just bad FX work. Nice idea, but it could be so much better.
