Feeds

Google shakes AdWords snowglobe again

Add ads to Google News, shutters mobile biz pages service

Protecting users from Firesheep and other Sidejacking attacks with SSL

Google has added its AdWords program to the company’s News searches in the US and quietly ditched its Adwords business pages for mobile ads service.

Mountain View confirmed that it is now delivering text ads on the right side of the search results page on its Google News site in much the same way as it has done for normal web search results.

“In recent months we've been experimenting with a variety of different formats, like overlay ads on embedded videos from partners like the AP,” said Google’s biz product manager Josh Cohen on the company’s blog.

“We've always said that we'd unveil these changes when we could offer a good experience for our users, publishers and advertisers alike, and we'll continue to look at ways to deliver ads that are relevant for users and good for publishers, too.”

This is Google’s latest attempt to milk the cash cow in the face of a weakened economy. It recently added ads in Google Finance and Google Earth.

Meanwhile, the search giant has offloaded its AdWords business pages for mobile ads, which is a service for adverts displayed on the low-end WAP mobile technology market.

According to reports Google said take up of the service among businesses had been sluggish. Google has told users it would "retire" the service on 23 March.

Just last month Google dumped its two-year-old Print Ads program because it had failed to live up to expectations.

The world's largest text-ad broker had originally hoped that Print Ads would bring the company’s automated method of selling ads through auctions to dead tree news proprietors. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.