Feeds

Google shakes AdWords snowglobe again

Add ads to Google News, shutters mobile biz pages service

Providing a secure and efficient Helpdesk

Google has added its AdWords program to the company’s News searches in the US and quietly ditched its Adwords business pages for mobile ads service.

Mountain View confirmed that it is now delivering text ads on the right side of the search results page on its Google News site in much the same way as it has done for normal web search results.

“In recent months we've been experimenting with a variety of different formats, like overlay ads on embedded videos from partners like the AP,” said Google’s biz product manager Josh Cohen on the company’s blog.

“We've always said that we'd unveil these changes when we could offer a good experience for our users, publishers and advertisers alike, and we'll continue to look at ways to deliver ads that are relevant for users and good for publishers, too.”

This is Google’s latest attempt to milk the cash cow in the face of a weakened economy. It recently added ads in Google Finance and Google Earth.

Meanwhile, the search giant has offloaded its AdWords business pages for mobile ads, which is a service for adverts displayed on the low-end WAP mobile technology market.

According to reports Google said take up of the service among businesses had been sluggish. Google has told users it would "retire" the service on 23 March.

Just last month Google dumped its two-year-old Print Ads program because it had failed to live up to expectations.

The world's largest text-ad broker had originally hoped that Print Ads would bring the company’s automated method of selling ads through auctions to dead tree news proprietors. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple's iPhone 6 first-day sales are MEANINGLESS, mutters analyst
Big weekend queues only represent fruity firm's supply
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Bill Gates, drugs and the internet: Top 10 Larry Ellison quotes
'I certainly never expected to become rich ... this is surreal'
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.