Feeds

Google shakes AdWords snowglobe again

Add ads to Google News, shutters mobile biz pages service

Next gen security for virtualised datacentres

Google has added its AdWords program to the company’s News searches in the US and quietly ditched its Adwords business pages for mobile ads service.

Mountain View confirmed that it is now delivering text ads on the right side of the search results page on its Google News site in much the same way as it has done for normal web search results.

“In recent months we've been experimenting with a variety of different formats, like overlay ads on embedded videos from partners like the AP,” said Google’s biz product manager Josh Cohen on the company’s blog.

“We've always said that we'd unveil these changes when we could offer a good experience for our users, publishers and advertisers alike, and we'll continue to look at ways to deliver ads that are relevant for users and good for publishers, too.”

This is Google’s latest attempt to milk the cash cow in the face of a weakened economy. It recently added ads in Google Finance and Google Earth.

Meanwhile, the search giant has offloaded its AdWords business pages for mobile ads, which is a service for adverts displayed on the low-end WAP mobile technology market.

According to reports Google said take up of the service among businesses had been sluggish. Google has told users it would "retire" the service on 23 March.

Just last month Google dumped its two-year-old Print Ads program because it had failed to live up to expectations.

The world's largest text-ad broker had originally hoped that Print Ads would bring the company’s automated method of selling ads through auctions to dead tree news proprietors. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.