Feeds

Microsoft courts customers for search help

Don't say the "G" word

Remote control for virtualized desktops

Microsoft is turning to customers for advice on how to build an online advertising platform - four years after it started.

The company has announced its Publisher Leadership Council, whose members will consult with Microsoft on the construction of a "next-generation" advertising platform called PubCenter. Microsoft announced the council at the Interactive Advertising Bureau's (IAB) annual meeting in Orlando, Florida.

Charter members are IAC, Dow Jones Online, The New York Times company, Time, and Viacom whose executives will form a steering committee to help Microsoft gain "greater insights and perspectives, representatives will have the unique opportunity to inform platform design and feature prioritization."

Scott Howe, corporate vice president of Microsoft's advertiser and publisher solutions group, said in a statement: "Some key features of PubCenter are still on the whiteboard, and we're giving our partners a pen."

What features, exactly? Enhanced targeting, measurement and reporting functionality.

Howe appears to have brought the group together in the spirit of mutual advancement. Oh, and competition against the internet's biggest search and ads company, Google. IAC's chairman and chief executive Barry Diller last year said Google as "irrelevant" to his Ask.com search business.

"Our competition isn't with each other. It's with offline, and waste," Howe said according to one Tweet from an IAB audience member reported on LiveSide.net. There was also skepticism over Microsoft's ability to act as a trusted partner. "Scott Howe is working on convincing the crowd, but can MSFT be trusted as a leader in "Transparency and Trust"?" Twittered another.

PubCenter is Microsoft's latest stab to get paid, online advertising right a good four years after it began spending billions in R&D, acquisitions and paid search in attempt to pull itself up from third place online and to overtake Google. PubCenter has been under beta in Microsoft's adCenter Publisher, according to LiveSide.net. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
That dreaded syncing feeling: Will Microsoft EVER fix OneDrive?
Microsoft's long history of broken Windows sync
Mozilla, EFF, Cisco back free-as-in-FREE-BEER SSL cert authority
Let’s Encrypt to give HTTPS-everywhere a boost in 2015
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Nokia's N1 fondleslab's HIDDEN BRILLIANCE: The 'Z Launcher'
Sugarcoating Android's Lollipop makes tab easier to swallow
Bug fixes! Get your APPLE BUG FIXES! iOS and OS X updates right here!
Yosemite fixes Wi-Fi hiccup, older iOS devices get performance boost
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Meet Windows 10's new UI for OneDrive – also known as File Explorer
New preview build continues Redmond's retreat to the desktop
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.