Feeds

Microsoft courts customers for search help

Don't say the "G" word

Choosing a cloud hosting partner with confidence

Microsoft is turning to customers for advice on how to build an online advertising platform - four years after it started.

The company has announced its Publisher Leadership Council, whose members will consult with Microsoft on the construction of a "next-generation" advertising platform called PubCenter. Microsoft announced the council at the Interactive Advertising Bureau's (IAB) annual meeting in Orlando, Florida.

Charter members are IAC, Dow Jones Online, The New York Times company, Time, and Viacom whose executives will form a steering committee to help Microsoft gain "greater insights and perspectives, representatives will have the unique opportunity to inform platform design and feature prioritization."

Scott Howe, corporate vice president of Microsoft's advertiser and publisher solutions group, said in a statement: "Some key features of PubCenter are still on the whiteboard, and we're giving our partners a pen."

What features, exactly? Enhanced targeting, measurement and reporting functionality.

Howe appears to have brought the group together in the spirit of mutual advancement. Oh, and competition against the internet's biggest search and ads company, Google. IAC's chairman and chief executive Barry Diller last year said Google as "irrelevant" to his Ask.com search business.

"Our competition isn't with each other. It's with offline, and waste," Howe said according to one Tweet from an IAB audience member reported on LiveSide.net. There was also skepticism over Microsoft's ability to act as a trusted partner. "Scott Howe is working on convincing the crowd, but can MSFT be trusted as a leader in "Transparency and Trust"?" Twittered another.

PubCenter is Microsoft's latest stab to get paid, online advertising right a good four years after it began spending billions in R&D, acquisitions and paid search in attempt to pull itself up from third place online and to overtake Google. PubCenter has been under beta in Microsoft's adCenter Publisher, according to LiveSide.net. ®

Internet Security Threat Report 2014

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.