Feeds

Microsoft courts customers for search help

Don't say the "G" word

The smart choice: opportunity from uncertainty

Microsoft is turning to customers for advice on how to build an online advertising platform - four years after it started.

The company has announced its Publisher Leadership Council, whose members will consult with Microsoft on the construction of a "next-generation" advertising platform called PubCenter. Microsoft announced the council at the Interactive Advertising Bureau's (IAB) annual meeting in Orlando, Florida.

Charter members are IAC, Dow Jones Online, The New York Times company, Time, and Viacom whose executives will form a steering committee to help Microsoft gain "greater insights and perspectives, representatives will have the unique opportunity to inform platform design and feature prioritization."

Scott Howe, corporate vice president of Microsoft's advertiser and publisher solutions group, said in a statement: "Some key features of PubCenter are still on the whiteboard, and we're giving our partners a pen."

What features, exactly? Enhanced targeting, measurement and reporting functionality.

Howe appears to have brought the group together in the spirit of mutual advancement. Oh, and competition against the internet's biggest search and ads company, Google. IAC's chairman and chief executive Barry Diller last year said Google as "irrelevant" to his Ask.com search business.

"Our competition isn't with each other. It's with offline, and waste," Howe said according to one Tweet from an IAB audience member reported on LiveSide.net. There was also skepticism over Microsoft's ability to act as a trusted partner. "Scott Howe is working on convincing the crowd, but can MSFT be trusted as a leader in "Transparency and Trust"?" Twittered another.

PubCenter is Microsoft's latest stab to get paid, online advertising right a good four years after it began spending billions in R&D, acquisitions and paid search in attempt to pull itself up from third place online and to overtake Google. PubCenter has been under beta in Microsoft's adCenter Publisher, according to LiveSide.net. ®

The Essential Guide to IT Transformation

More from The Register

next story
LibreSSL crypto library leaps from OpenBSD to Linux, OS X, more
First cross-platform version of cleaned-up OpenSSL fork
Think Google Glass is creepy? Wait until it READS YOUR MIND
Startup penetrates the mind of Glassholes
Bezos house 'on FIRE': Amazon in-app kiddy megabuck charge storm
FTC prepares boot for firm's ass in lawsuit
Victim of Tor-hidden revenge smut site sues Tor Project developers
But EFF lawyer says deep-web team 'no more liable' than web server makers
Chrome Remote Desktop adds Linux to supported OS list
Drive Debian from the confines of a Chromebook
Microsoft wants to lure biz users with fondleable Windows 8.1 'Apportals'
Custom Start Screens lump enterprise apps and data in one place
Google's lounge room invasion advances with Chromecast upgrade
Your tellie is about to mirror your Android
I've got 99 problems, but a Facebook boycott ain't one
If you're havin' Zuck problems, I feel bad for you son
Free Red Hat clone CentOS-7 is full of Linux Container love
All the glitter of RHEL 7 – without the price tag
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximizing your infrastructure through virtualization
Virtualization continues to be one of the most effective ways to consolidate, reduce cost, and make data centers more efficient.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.