Feeds

Life hands Sun steaming sack of...

Lacking lemons, Schwartz makes JavaFX

Choosing a cloud hosting partner with confidence

Adobe Bull Boss

Even then, it's going to be a tough sell, because Sun will need to convince developers that JavaFX is worth their time. Pro tip: it's not. When it comes to RIAs, Adobe is the bull boss of the house. Flash is installed on more than 99% of internet users' computers. Even if Schwartz's bar-room boast of 100,000,000 users is accurate, if you as a developer are choosing a platform, targeting anything other than Flash is just a waste of time.

Sure, Flash may not be as capable as JavaFX, but it doesn't need to be. Remember the "engineer's approach to that business junk"? Yeah, this is where it fails.

Attacking the mobile market like this is risky business for Sun. If Flash ever comes to the iPhone, JavaFX mobile will be instantly obsoleted. With the iPhone App Store, Apple has defined what it means to develop for a mobile platform. Previously, mobile development has been a colossal pain in the balls, with service providers keeping a nuts-in-a-pair-of-vise-grips hold on the distribution channel.

Sun, it seems, is still stuck in that world, whereas Apple figured out that distribution is everything in the mobile market. With Sun's approach, to get mobile distribution for your JavaFX Mobile app, you need to use the same strategy that you would for a desktop targeted web app. The reason that people bother to develop for the iPhone, even if they have to put up with Apple's manic bullshit, is that the distribution channel is so frictionless.

If Sun is hoping that JavaFX will gain critical mass on the mobile platform and then leverage it to spread it to the desktop targeted web, then they are sorely mistaken. That market has been conquered, and no number of deals with Sony Ericsson or LG will un-conquer it. The only other option for JavaFX then is to spread like gonorrhea on the web.

That's going to be a big "if" for Sun. Since you're reading about it in a column called "Fail and You," you can probably guess where I think JavaFX is going to land. They have likely realized what they're up against, as evidenced by the JavaFX launch page for Linux. Is that a Flash video player I see? With 100,000,000 installations and video playback capability, you would think that they would, oh, I don't know, use their own fucking technology as part of the demo. This again is the disconnect between engineers and people who make the money.

I can see how this meeting went: a few JavaFX product managers talking with the marketing and web design team, spewing a bunch of nerd shit about runtimes and native code and just-in-time compilation, while the marketing team uses their Blackberries to Twitter about how bored they are. Marketing goes back to their office, and when it comes time to put some videos up on the web, they think "oh, you can play videos in Flash. Everybody has Flash."

And so yet again, good technology falls victim to introverted people skills. ®

Ted Dziuba is a co-founder at Milo.com You can read his regular Reg column, Fail and You, every other Monday.

Intelligent flash storage arrays

More from The Register

next story
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
Torvalds CONFESSES: 'I'm pretty good at alienating devs'
Admits to 'a metric ****load' of mistakes during work with Linux collaborators
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.