Feeds
70%
Samsung Emporio Armani Night Effect

Samsung Emporio Armani Night Effect designer phone

Sophisticated - or silly?

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Review After some flash for your cash? Hot on the well-turned heels of LG's new Prada phone, Samsung and Armani have delivered their latest ensemble - the Emporio Armani Samsung Night Effect.

Samsung Emporio Armani Night Effect

Samsung's Emporio Armani Night Effect: sophisticated?

Rather than reworking last year’s elegant Giorgio Armani Samsung touchscreen collaboration, this model takes a distinctly different approach to design. Tall, thin and smooth, with brashly lit edging, this otherwise sophisticated-looking candybar phone is designed for younger fashion-savvy buyers.

The branding certainly isn’t subtle. As well as logos on the front and back, a stand-out Emporio Armani neon strip lights up the side of the phone - part of the glowing blue, red or green LED trim that appears around the edges when the phone’s in action. No one’ll miss what phone you’re packing, that’s for sure.

While the design is eye-catching, the features roster is more solid Samsung mid-tier than trend-setter. It’s a 3.6Mb/s HSDPA 3G handset sans Wi-Fi but with a typical tick-list of music and movie download and playback facilities, plus a set of dedicated music player control buttons and a 3.5mm headphone socket on the side. A 3.2Mp camera with autofocus - but no flash - is built into the back, and there’s a front-facing face-to-face video chat camera.

Naturally, you get plush Emporio Armani-branded accessories: a CD-style fabric zip-up carry case, neckstrap and earphones.

Samsung Emporio Armani Night Effect

Glows blue...

Apart from the dazzling light effects and overt branding, the phone’s design is relatively restrained. Available in minimalist black or white bodywork, the candybar’s numberpad is totally smooth, finished with a fine hairline-metal effect. Rubber-feel material is used on the back, giving it a decent grip in the hand, while reinforced glass protects the display. Measuring 114.9 x 47.4 x 12mm and weighing 90.2g, it’s well balanced to operate one-handed.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.