Feeds

Fring looks to ID to boost ego coffers

Hopes operators will foot the bill

3 Big data security analytics techniques

Fring, maker of free phone software used to access a variety of loss-making services, reckons there's money to be made hosting identities for network operators. But the company's commitment to end users could be its undoing.

Fring's software consolidates a user's identities on the various loss-making services that are so popular these days - Facebook, Twitter, Skype, Google Talk, and the like - integrating them into a single interface that extends the on-device address book to include presence and status information. We've already covered various attempts by the company to generate revenue, but this time hosted identities are expected to bring in the readies.

The Fring client only connects, directly, to the Fring server, unlike applications such as Slick Messenger or IM+ that establish multiple connections from the handset to the various services. This means that Fring can easily support a whole lot of services, but it also forces the company to keep a huge number of servers running - an ongoing expense which desperately needs a business model to survive.

The latest wheeze is to get operators to pay Fring to run the servers, in exchange for offering customers a branded version of the client. This is, apparently, completely different from the inserted adverts that the company has already trialled: this is "branding", not advertising, and users don't mind that.

The Fring client is to be pre-installed on phones from Samsung, the Innov8 and the OmniaHD, which is impressive if not revenue generating. Austrian operator A1 is also offering a branded version of the client, so at least one operator is interested in hosting punters' on-line identities.

Other operators are also interested, but Fring's insistence on owning the customer relationship may discourage many.

Operators want to host identities to prevent churn - number portability means one can take one's number to any operator, but there is no regulation requiring operators to forward e-mail accounts, or social-networking identities.

Fring promises that users won't be locked to a network to use its service, punters will be able to switch networks and still log on to the same Fring account - exactly the functionality operators don't want, and will prevent them paying Fring for the service. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
Google eyes business service in latest Fiber trials
Lucky Kansas City buggers to host yet another pilot program
Huawei exec: 'Word of mouth' will beat Apple and Samsung in Europe
World Mobile Telephone Factory No.3 won't fling the big bucks around just yet
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.