Feeds

Nokia opens app everything store

Sell those dancing cat videos through Ovi

Choosing a cloud hosting partner with confidence

To the surprise of no-one at all, Nokia has launched their application store on Ovi, announcing a 70/30 split with content owners. But Ovi won't be limited to applications, and supposedly, it will know what's of interest to you before you do.

Ovi has been listing applications, particularly games, for the last few months, Nokia also distributes user-generated content through MOSH and widgets through WidsSets. But right now everything is free or demonstrative: the Ovi store will allow users to download content of all kinds and, more importantly, to pay for it too.

Just about everyone has an application store these days. Samsung launched one last week, and Orange added widgets to its expanding store this morning. So developers have a plethora of options when it comes to getting their products into market - assuming those products aren't for the iPhone or Palm's forthcoming Pre, both of which have (and will have, respectively) monopolistic distribution mechanisms.

But Nokia wants Ovi to sell everything. It will be broader even than iTunes with content including films and games but also user-generated content, blurring the line between consumer and producer in the best Web 2.0 fashion. Not only that, but Nokia is hoping network operators will sign up to do the billing for them too.

There are two problems facing stores at the moment: setting up the billing relationship with customers and ensuring that customers don't have to wade through a deluge of crap to get to the application they want. Nokia reckons the first of these can be addressed by adding charges to the phone bill - a good trick if they can pull it off - while location sensing and social networking will allow Ovi to recommend suitable content to the users.

Network operators' billing systems are notoriously difficult to integrate, though things are improving. Ovi will take credit cards too, but integrated billing will work better where, and if, Nokia can strong-arm operators to play ball. Recommending content based on location and what friends are buying is more contentious and will be optional. But if it works, then it could drive punters to the Nokia social networking services as well as the Ovi store.

It's all very Web 2.0, but given Nokia's lowly status as a provider of social networking, it's also pretty optimistic. Using location to recommend content sounds good, but beyond a city-guide it's hard to imagine much location-specific content - unless getting of the plane in Scotland wakes an innate desire to hear Runrig or visiting Cardiff makes one long for a bit of Jones. Without an effective way of guiding users to the content they want, Ovi could easily end up as a YouTube alternative, only one where viewers can pay for content and there aren't any viewers. ®

Remote control for virtualized desktops

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Ofcom snatches 700MHz off digital telly, hands it to mobile data providers
Hungry mobe'n'slab-waving Blighty swallows spectrum
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.