Feeds

Twitter breaks Jam Festival record

You raised How Much?

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

Writing about Twitter is the journalistic equivalent of eating the fluff from your navel. The posh papers love it. Menopausal middle-aged hacks love it. The BBC is obsessed with it. Instead of telling us something we didn't know before, Twitter makes churnalism so easy, it practically automates the entire job.

The rest of the world, however, completely ignores it. But with the journalists' attention fixed firmly on each others' navels, they don't seem to realise what a fringe activity Twitter is. Now we can quantify this a little.

A much-trumpeted charity event called "Twestival" (from the people who brought you blooks, perhaps) received breathless coverage worth hundreds of thousands of pounds this week. 175 cities around the world took part. And it's raised just a measly $4,180 from the Twestival.fm pledge.

FAIL

Put another way, that's just 11 minutes of footballer Ashley Cole's time, and it does remind us (in more than one way) of this famous fund-raising event from 1993:

Whether it reaches the goal of $1m in a month remains to be seen. According to one Twitterer at the Guardian, Twestival is "a global charity event that has become the Live Aid of the tech world."

Um, let's hope not, since $4,000 isn't going to save many lives.

As everyone knows, Twitter is a bit of a charity-case itself: both technically and financially, it's a lost cause. That's plain to everybody, it seems, except the journalists who use it and who can't stop Twittering about Twitter.

They've formed a perfect cybernetic feedback loop, or "information cascade", to give it the current fashionable name. So while there are interesting stories to be written about the phenomenon, you're unlikely to see one from the current users ... or the BBC.

Some sort of mass intervention is probably required to save the poor hacks from this situation, but given the er, ... quality of talent there, it's probably not worth the trouble. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.