Feeds

Twitter breaks Jam Festival record

You raised How Much?

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Writing about Twitter is the journalistic equivalent of eating the fluff from your navel. The posh papers love it. Menopausal middle-aged hacks love it. The BBC is obsessed with it. Instead of telling us something we didn't know before, Twitter makes churnalism so easy, it practically automates the entire job.

The rest of the world, however, completely ignores it. But with the journalists' attention fixed firmly on each others' navels, they don't seem to realise what a fringe activity Twitter is. Now we can quantify this a little.

A much-trumpeted charity event called "Twestival" (from the people who brought you blooks, perhaps) received breathless coverage worth hundreds of thousands of pounds this week. 175 cities around the world took part. And it's raised just a measly $4,180 from the Twestival.fm pledge.

FAIL

Put another way, that's just 11 minutes of footballer Ashley Cole's time, and it does remind us (in more than one way) of this famous fund-raising event from 1993:

Whether it reaches the goal of $1m in a month remains to be seen. According to one Twitterer at the Guardian, Twestival is "a global charity event that has become the Live Aid of the tech world."

Um, let's hope not, since $4,000 isn't going to save many lives.

As everyone knows, Twitter is a bit of a charity-case itself: both technically and financially, it's a lost cause. That's plain to everybody, it seems, except the journalists who use it and who can't stop Twittering about Twitter.

They've formed a perfect cybernetic feedback loop, or "information cascade", to give it the current fashionable name. So while there are interesting stories to be written about the phenomenon, you're unlikely to see one from the current users ... or the BBC.

Some sort of mass intervention is probably required to save the poor hacks from this situation, but given the er, ... quality of talent there, it's probably not worth the trouble. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.