Feeds

Twitter breaks Jam Festival record

You raised How Much?

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

Writing about Twitter is the journalistic equivalent of eating the fluff from your navel. The posh papers love it. Menopausal middle-aged hacks love it. The BBC is obsessed with it. Instead of telling us something we didn't know before, Twitter makes churnalism so easy, it practically automates the entire job.

The rest of the world, however, completely ignores it. But with the journalists' attention fixed firmly on each others' navels, they don't seem to realise what a fringe activity Twitter is. Now we can quantify this a little.

A much-trumpeted charity event called "Twestival" (from the people who brought you blooks, perhaps) received breathless coverage worth hundreds of thousands of pounds this week. 175 cities around the world took part. And it's raised just a measly $4,180 from the Twestival.fm pledge.

FAIL

Put another way, that's just 11 minutes of footballer Ashley Cole's time, and it does remind us (in more than one way) of this famous fund-raising event from 1993:

Whether it reaches the goal of $1m in a month remains to be seen. According to one Twitterer at the Guardian, Twestival is "a global charity event that has become the Live Aid of the tech world."

Um, let's hope not, since $4,000 isn't going to save many lives.

As everyone knows, Twitter is a bit of a charity-case itself: both technically and financially, it's a lost cause. That's plain to everybody, it seems, except the journalists who use it and who can't stop Twittering about Twitter.

They've formed a perfect cybernetic feedback loop, or "information cascade", to give it the current fashionable name. So while there are interesting stories to be written about the phenomenon, you're unlikely to see one from the current users ... or the BBC.

Some sort of mass intervention is probably required to save the poor hacks from this situation, but given the er, ... quality of talent there, it's probably not worth the trouble. ®

Reducing security risks from open source software

More from The Register

next story
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.