Feeds

Google euthanizes radio ad biz

One trick Mountain View pony

Providing a secure and efficient Helpdesk

There's no denying Google has a talent for building a monopoly in the search-ad biz. The question whether it has a talent for anything else.

Less than a month after murdering its print ad programs, Google has given up on radio ads as well. This morning, with an Official Google blog post, the company said it will soon "phase out" its two-year-old Google Audio Ads and AdSense for Audio programs. And with radio ads disappearing, it hopes to offload the radio automation software it built for ad-space-selling broadcasters.

"At Google we've never shied away from high-risk, high-reward projects. We believe that making big bets is not only in the best interests of our users and partners, but also important for our long term success," wrote VP of product management Susan Wojicki.

"In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising for listeners and streamline the buying and selling of radio ads. While we've devoted substantial resources to developing these products and learned a lot along the way, we haven't had the impact we hoped for."

As a result, Google expects to lay off around 40 employees. "We regret the impact these plans will have on the Googlers working on these projects," Wojicki continued. "We hope to find other roles for the majority of the people concerned and will work to make that happen over the next couple of months. However, given that we are exiting the broadcast radio ad business and selling the Radio Automation business, we expect that up to 40 people may not be able to find other roles at Google."

But even after failing with both prints ads and radio, Google believes it can still make money with television ads. Wojicki said the company will continue to invest in its Google TV Ads program, which lets marketing types serve up TV advertising from their online Google AdWords accounts.

In the past, Google has argued it knows more about TV advertising than the TV types. But it's still struggling to solve that ad conundrum over at YouTube.

Some might argue that even if Google's ad talents stop at search, it has a knack for online software, platforms, and APIs. But if you've actually used apps like Gmail or Google Docs, this is hard to say with a straight face.

Last month, as it continued to trim the fat that's built up over the years, the company said it was murdering or semi-murdering Google Catalog Search, Google Video, Google Notebook, Google Dodgeball, and Google Mashup Editor - not to mention Jaiku, the Twitter rival it paid $12m for in October 2007.

Chrome? Uh, it's a web browser. App Engine? A closed cloud is never a good idea. The search engine? It's great if you wanna read Wikipedia.

Google does have the talent for building data centers. We think. Has anyone actually seen one? ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.