Feeds
80%

Apple White MacBook Early 2009

Apple's best-value mobile Mac by far

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Review Recession or no recession, Apple’s latest set of quarterly financial results saw the company top $10bn in sales for the first time ever. As well as selling zillions of iPhones and iPods, it also increased Mac sales by almost ten per cent. That growth was largely down to the success of its MacBook range of laptops, which were completely redesigned and upgraded in October 2008.

Apple White MacBook

Apple's white MacBook: rather good value for money?

That redesign no doubt helped boost sales, but the remarkable fact about the new MacBooks is that their gleaming new aluminium design actually resulted in a hefty price rise, with prices now starting at £929 for a model with 13in, 1280 x 800 screen and 2GHz processor.

The fact that Apple can increase its prices and still rack up significant sales increases during the worst recession in the entire history of the universe says something about the sheer eye-catching quality of its designs. Even so, £929 is a lot of money for what is meant to be the low end of Apple’s product range. And, in particular, it’s a lot of money for the cash-strapped students and the bulk-buying US schools and colleges that make up such an important part of Apple’s market.

So, when it introduced the new aluminium MacBooks, Apple also decided to keep one of the older MacBooks on sale in order to appease its key educational customers. Priced at £719, the old model retained the somewhat cheap and cheerful white plastic casing that it had used for several years, emphasizing the fact that it was very much the cheapo alternative to its shiny aluminium siblings.

Then, in January, with virtually no fanfare at all, Apple went and upgraded the white MacBook as well, and while it may lack the gleaming good looks of the aluminium models the new white MacBook actually works out as rather good value for money.

Apple White MacBook

The secret's in the spec

The new white MacBook costs £719, as before, and includes a 13.3in screen, 2GHz Intel Core 2 Duo processor, 2GB of DDR 2memory, 120GB 5400rpm SATA hard drive and – the key improvement – an Nvidia GeForce 9400M integrated graphics chip. On paper, those specs look almost identical to those of the 2GHz aluminium MacBook model that costs £929. However, you need to look a little more closely at the spec sheet to spot the differences.

Beginner's guide to SSL certificates

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.