Feeds

Apple animating iTunes stream machine?

Slaking the demand for on-demand

The Power of One eBook: Top reasons to choose HP BladeSystem

Apple will soon offer instant movie-watching gratification.

According to a report from AppleInsider, Cupertino is prepping something called iTunes Replay. This new service would allow users to stream movie and TV content directly to their Macs, Apple TVs, iPhones, and iPods without having to first download that content to those devices' storage systems.

Apparently, iTunes Replay will be rolled into an update of iTunes 8, introduced last September, and not wait until iTunes 9, which has yet to be announced.

Two advantages of the new service are obvious: First, the content wouldn't take up precious local storage space. Second, purchased content could be viewed anywhere at any time - although the report doesn't mention whether the target device would have to be "authorized" under the current iTunes five-device limitation. Nor did the report offer any details on iTunes Replay's pricing structure.

iTunes Replay may give a boost to sales of the Apple TV, the plain-vanilla version of which can hold a meager 40GB. With a two-hour HD movie consuming about 4GB, a Apple TV-using movie-lover must quickly decide which movies to archive and which to keep available on the device.

Not so, if iTunes Replay is real. Apple's servers would house your purchased movies and TV for you. And thanks to its recent deal with the Limelight content-delivery network (CDN) - adding to its long-standing relationship with Akamai - Apple has plenty of capacity from which to serve content.

Bandwidth is key, since a standard 1.5Mbps DSL line can choke on an HD-video stream. But Apple will most likely keep its standard download-first policy in place for HD-loving users who don't have HD-capable bandwidth. That's would provide two layers of content-download goodness - a capability unmatched by such streaming-only services such as Netflix's "Watch Instantly" selection.

Also, iTunes Replay may slow the current rush to home media servers, such as those offered by HP, Promise Technology, Iomega, and others.

It also may explain why rumors of an Apple media server may remain just that: rumors. ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.