Feeds

Apple animating iTunes stream machine?

Slaking the demand for on-demand

The Essential Guide to IT Transformation

Apple will soon offer instant movie-watching gratification.

According to a report from AppleInsider, Cupertino is prepping something called iTunes Replay. This new service would allow users to stream movie and TV content directly to their Macs, Apple TVs, iPhones, and iPods without having to first download that content to those devices' storage systems.

Apparently, iTunes Replay will be rolled into an update of iTunes 8, introduced last September, and not wait until iTunes 9, which has yet to be announced.

Two advantages of the new service are obvious: First, the content wouldn't take up precious local storage space. Second, purchased content could be viewed anywhere at any time - although the report doesn't mention whether the target device would have to be "authorized" under the current iTunes five-device limitation. Nor did the report offer any details on iTunes Replay's pricing structure.

iTunes Replay may give a boost to sales of the Apple TV, the plain-vanilla version of which can hold a meager 40GB. With a two-hour HD movie consuming about 4GB, a Apple TV-using movie-lover must quickly decide which movies to archive and which to keep available on the device.

Not so, if iTunes Replay is real. Apple's servers would house your purchased movies and TV for you. And thanks to its recent deal with the Limelight content-delivery network (CDN) - adding to its long-standing relationship with Akamai - Apple has plenty of capacity from which to serve content.

Bandwidth is key, since a standard 1.5Mbps DSL line can choke on an HD-video stream. But Apple will most likely keep its standard download-first policy in place for HD-loving users who don't have HD-capable bandwidth. That's would provide two layers of content-download goodness - a capability unmatched by such streaming-only services such as Netflix's "Watch Instantly" selection.

Also, iTunes Replay may slow the current rush to home media servers, such as those offered by HP, Promise Technology, Iomega, and others.

It also may explain why rumors of an Apple media server may remain just that: rumors. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.