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Salesforce woos punters with Spring cloud

On-demand platform adds social Genius

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Salesforce.com has rolled out the Spring edition of its hosted customer relationship management platform. The cloud software dealer said the release adds more than 50 features, including some new sales collaboration toys.

Salesforce CRM Spring '09 debuts "Opportunity Genius," a feature that helps users find other sales reps across the company who've closed similar deals to the one they're working on. Genius is available for Enterprise and Unlimited editions.

Also in the pipe: reworked Salesforce content delivery for called...the Content Delivery app. Salesforce says the feature lets sales reps convert documents such as PowerPoint or Word files into a web page for online viewing.

The upshot is that reps don't have to send their customers 4MB files via e-mail. It also allows the creator to track which recipients look at the content and for how long — thus ensuring the recipient properly spent the expected 15 minutes reading the multi-page memo on intra-office toilet paper policies. The preview player launched by Content Delivery URLs supports PowerPoint, Word, Excel, and Adobe PDF files and requires Flash to view. It's available on all editions.

CRM Spring '09 includes the ability for sales reps to assemble online presentations by using the company's existing presentations and slides. Content borrowers can search the company's presentation library with a full text search that covers every word on every slide. Presentation Assembly is also available on all editions.

The full release notes of Salesforce's Spring release is available here — notably available as a PDF and not a Content Delivery URL. ®

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