Feeds

IDC themes: Quick fixes and virtualized storage

Ooh goody, it's the European storage survey results

Top three mobile application threats

European storage buyers are looking for quick fixes, cost reductions and virtualized storage to match their virtualized servers.

IDC's seventh annual European storage survey reveals that the two strong themes affecting storage buyers are the tactical one of responding to the recession and a second consequent on the strategy of shifting from physical to virtual servers.

The recession is causing storage buying budgets to shrink and purchasers are reacting to that by freezing purchases, increasing the approval list needed to okay a purchase and/or looking for lower-cost products. It's about belt-tightening and money-saving.

However other areas of IT, such as PCs, printers, servers and networking equipment are even harder hit. Data keeps on coming in and having to be stored, and that insulates storage suppliers to an extent from the deepening recessionary winds. Also, storage suppliers whose products integrate well with virtual servers are making sales as customers look to virtualize more servers and get the best use from their virtual server estate.

Eric Sheppard, IDC's programme manager for the research, said: "Our survey suggests that the current economic conditions will result in a short-term shift towards tactical spending on storage, while rising adoption of server virtualization is driving new interest in advanced features provided by storage virtualization offerings."

The length of the short-term will inevitably depend upon the length of the recession, though.

The full report, IDC's Annual European Storage Survey: Understanding User Needs in a Changing Economic Climate (IDC #RS53R), which covers other aspects of storage, such as downtime costs and storage service spending, is available from IDC. ®

High performance access to file storage

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.