Feeds

Dell launches perfume ad teaser site for Macbook Air rival

We want some fraking details!

The Essential Guide to IT Transformation

Dell is definitely taking a page from Apple with the imminent launch of its Adamo ultra-portable laptop. Not only does the PC giant have the anticipated mobile pinned as a Macbook Air killer, Dell has been as tight-lipped on details as the Cupertino-based cult.

Dell's been seriously milking the Adamo intrigue business for months now. It calls the slim laptop its new "luxury franchise," without so much as a speck of its specs or pricing info. Dell even teased journos at CES in Las Vegas by bringing the Adamo out briefly on stage - and then walking it out without details of what's inside.

In that vein, the PC maker has launched an Adamo website, advising visitors to "prepare to fall in love" and to surrender their full name and email address to "be among the first to fall."

Adamo: so small it can fit in your enormous hat

Probably not the greatest way to phrase that, but we assume it'll just put you on the mailing list to get an email ad on launch day.

Don't go to the website expecting details, however. At this point you really can't tell if the page wants you to buy a Dell ultra-thin laptop, perfume, or Calvin Klein undies. Not a single laptop to seen there. But if you're looking for a website to watch a loop of four models shot in black and white looking sexy, it's really terrific resource.

Adamo Speculationville: population you and the Reg. We assume the the ultraportable will sport a 13-inch screen based on leaked accessories for the machine calling the device "Adamo Thirteen." Or at least, the first model of Adamo sold. And although the Adamo is supposed to be slimmer than a Macbook Air, it's not being marketed as a netbook, which means it shouldn't be running on an Atom chip.

We'll be sure to have more Adamo details as it appears on our DRADIS. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.