Feeds

Phorm: BT system 'most definitely' online by end of 2009

BT: Umm... err... yeah?

The essential guide to IT transformation

Phorm CEO Kent Ertugrul has announced his firm's ISP-level adware system will "most definitely" be live across the BT broadband network by the end of 2009. BT seems less sure.

In an interview with the financial newswire Dow Jones, Ertugrul said: "We're not able to comment on specific timings but our work with BT is the most advanced."

"It'll most definitely be online by the end of the year," he added, commenting on specific timings.

BT and Phorm ran a third, much delayed, trial of the "WebWise" monitoring and targeted advertising system in December.

Speaking to The Register this afternoon, BT declined to commit to Phorm's "most definite" deadline. "We've made no comment or statement about the timing of implementation," said BT Group chief press officer Adam Liversage. He said BT was still assessing the findings of the trial, but that it still intends to proceed to full rollout.

Asked whether BT agreed with Ertugrul's statement Liversage said: "I neither agree nor disagree with it in the absence of any further information." Clear? ®

Next gen security for virtualised datacentres

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?