Feeds

Phorm: BT system 'most definitely' online by end of 2009

BT: Umm... err... yeah?

Combat fraud and increase customer satisfaction

Phorm CEO Kent Ertugrul has announced his firm's ISP-level adware system will "most definitely" be live across the BT broadband network by the end of 2009. BT seems less sure.

In an interview with the financial newswire Dow Jones, Ertugrul said: "We're not able to comment on specific timings but our work with BT is the most advanced."

"It'll most definitely be online by the end of the year," he added, commenting on specific timings.

BT and Phorm ran a third, much delayed, trial of the "WebWise" monitoring and targeted advertising system in December.

Speaking to The Register this afternoon, BT declined to commit to Phorm's "most definite" deadline. "We've made no comment or statement about the timing of implementation," said BT Group chief press officer Adam Liversage. He said BT was still assessing the findings of the trial, but that it still intends to proceed to full rollout.

Asked whether BT agreed with Ertugrul's statement Liversage said: "I neither agree nor disagree with it in the absence of any further information." Clear? ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.