Feeds

TotalMusic goes totally titsup

Second attempt fails too

New hybrid storage solutions

Music vapourware venture TotalMusic is closing down, leaving only a sprinkling of buzzwords behind it.

Universal and Sony BMG backed the venture, which foolishly resurrected the brand TotalMusic, the name of an earlier doomed digital music failure. Antitrust concerns put paid to the idea of bundling music with gadgets, but the two labels failed in the end to even get a Spotify-style streaming service off the ground.

Both labels scuppered the more promising Virgin Music Unlimited service. Now even the vapour of TotalMusic has dispersed.

Clueless "VP Product Management" Jason Herskowitz explained on his blog just how unimaginative and shallow the brains behind this venture really are.

"I only hope that someone else figures out how to crack this music-on-the-web nut in a way that is a win for everyone in the value chain," wrote the ex-AOLer, before embarking on an incoherent ramble around buzzwords such as APIs and Music 2.0.

Uh, now - let's see, Jason. Why didn't TotalMusic crack it? Well, you don't make it easy to find and share music. You don't allow people to keep music. You fail to make all the music in the world available - but you don't allow people to share what content they have, either? And you want to keep the billing relationship?

When Herskowitz explains his ideal music service, he offers a process-centric description that would only really appeal to a nerd. And he wonders, wouldn't it be nice if it "compensates those that deserve compensation? And somehow can magically cover the costs associated with all of the above (hint: this is the kicker)?"

Er, yes. Maybe the thought only just occurred to him.

TotalMusic failed because it had the visionaries of the caliber of Jason on board: people comfortable with the phrase "business model" but with no experience of business, particularly selling something people want. Pseudo-technologists who don't really understand technology, swaying from fad ("compete with free!") to fad (social networking), have nothing to fall back on.

With such a limited experience and skill set at executive level, the music value chain was never going to see much value from TotalMusic. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.