Feeds

Microsoft mojo deflated by Seinfeld Vista ads

Not a dream spot

Boost IT visibility and business value

Jerry Seinfeld hasn’t recorded a fresh edition of his eponymous sitcom in eleven years. Yet the once wildly-popular show about nothing has lived on, zombie-like, in the twilight world of US cable syndication and Microsoft Windows Vista adverts.

Guess which is the more successful.

A Seinfeld-fronted TV ad, part of a series that reportedly cost Microsoft $10m and also featured Microsoft co-founder Bill Gates, “failed miserably” in its goal according to the New York Times.

“After seeing the ad, both Apple and Microsoft users had a more negative perception of Microsoft in the areas of innovation, technology, trouble-free design, and warranty and pricing,” the Times wrote.

The report is based on a survey of 400 Microsoft and Apple Mac users who’d seen the ads. It was conducted by Brand Keys to measure peoples’ perceptions of the companies.

“When you see an ad perform this poorly,” Brand Keys executive vice president Amy Shea told the Times, “you’ve got a real problem.” The ads were part of a $300m Microsoft campaign devised by oh-so-hot ad agency Crispin Porter and Bogusky.

Microsoft scored better with its “I’m a PC” riff on Apple’s “I’m a Mac, and I’m a PC” TV ads. The ads lifted PC users’ perception of the brand as technologically and environmentally advanced, the Times wrote.

Whether feeling fuzzy about a brand translates into sales is another matter. Both companies saw challenges for their respective Windows and Mac platforms during the most recent quarter. Revenue from Windows fell eight per cent for Microsoft, inline with crashing PC sales, while Mac sales grew nine per cent — although this was driven by laptops as desktops fell 21 per cent. ®

Build a business case: developing custom apps

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.