Feeds

Microsoft mojo deflated by Seinfeld Vista ads

Not a dream spot

3 Big data security analytics techniques

Jerry Seinfeld hasn’t recorded a fresh edition of his eponymous sitcom in eleven years. Yet the once wildly-popular show about nothing has lived on, zombie-like, in the twilight world of US cable syndication and Microsoft Windows Vista adverts.

Guess which is the more successful.

A Seinfeld-fronted TV ad, part of a series that reportedly cost Microsoft $10m and also featured Microsoft co-founder Bill Gates, “failed miserably” in its goal according to the New York Times.

“After seeing the ad, both Apple and Microsoft users had a more negative perception of Microsoft in the areas of innovation, technology, trouble-free design, and warranty and pricing,” the Times wrote.

The report is based on a survey of 400 Microsoft and Apple Mac users who’d seen the ads. It was conducted by Brand Keys to measure peoples’ perceptions of the companies.

“When you see an ad perform this poorly,” Brand Keys executive vice president Amy Shea told the Times, “you’ve got a real problem.” The ads were part of a $300m Microsoft campaign devised by oh-so-hot ad agency Crispin Porter and Bogusky.

Microsoft scored better with its “I’m a PC” riff on Apple’s “I’m a Mac, and I’m a PC” TV ads. The ads lifted PC users’ perception of the brand as technologically and environmentally advanced, the Times wrote.

Whether feeling fuzzy about a brand translates into sales is another matter. Both companies saw challenges for their respective Windows and Mac platforms during the most recent quarter. Revenue from Windows fell eight per cent for Microsoft, inline with crashing PC sales, while Mac sales grew nine per cent — although this was driven by laptops as desktops fell 21 per cent. ®

SANS - Survey on application security programs

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.