Feeds

Microsoft mojo deflated by Seinfeld Vista ads

Not a dream spot

Internet Security Threat Report 2014

Jerry Seinfeld hasn’t recorded a fresh edition of his eponymous sitcom in eleven years. Yet the once wildly-popular show about nothing has lived on, zombie-like, in the twilight world of US cable syndication and Microsoft Windows Vista adverts.

Guess which is the more successful.

A Seinfeld-fronted TV ad, part of a series that reportedly cost Microsoft $10m and also featured Microsoft co-founder Bill Gates, “failed miserably” in its goal according to the New York Times.

“After seeing the ad, both Apple and Microsoft users had a more negative perception of Microsoft in the areas of innovation, technology, trouble-free design, and warranty and pricing,” the Times wrote.

The report is based on a survey of 400 Microsoft and Apple Mac users who’d seen the ads. It was conducted by Brand Keys to measure peoples’ perceptions of the companies.

“When you see an ad perform this poorly,” Brand Keys executive vice president Amy Shea told the Times, “you’ve got a real problem.” The ads were part of a $300m Microsoft campaign devised by oh-so-hot ad agency Crispin Porter and Bogusky.

Microsoft scored better with its “I’m a PC” riff on Apple’s “I’m a Mac, and I’m a PC” TV ads. The ads lifted PC users’ perception of the brand as technologically and environmentally advanced, the Times wrote.

Whether feeling fuzzy about a brand translates into sales is another matter. Both companies saw challenges for their respective Windows and Mac platforms during the most recent quarter. Revenue from Windows fell eight per cent for Microsoft, inline with crashing PC sales, while Mac sales grew nine per cent — although this was driven by laptops as desktops fell 21 per cent. ®

Internet Security Threat Report 2014

More from The Register

next story
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.