Feeds

BT puts the 'free' back into 'freephone'

Free calls to 0800 numbers, even from mobiles

The Essential Guide to IT Transformation

BT Mobile customers are to get free calls to 0800 numbers, just like fixed-line users, but in stark contrast to other operators' customers who are paying up to 25 pence a minute.

From this morning there is no charge for BT Mobile customers calling freephone numbers, so they can spend hours calling support to find out what happened to BT Fusion and trying to get a bill out of the telco after more than a year of use, without getting charged an arm and a leg for the privilege.

In the UK we pay for all phone calls one way or another (yes, even local ones), so many companies have freephone numbers beginning with 0800 that require the call receiver to pay for it. But when such a call comes from a mobile the recipient is unwilling to pay the higher rate, so the caller is usually charged - after being warned with a recorded announcement. It seems unlikely that all the operators of 0800 numbers have agreed to pay for the calls so BT are likely taking a hit on each one, albeit a small one given the low cost of calling these days.

According to moneysupermarket.com almost half of the UK population (41 per cent) have called an 0800 number from a mobile and the vast majority (69 per cent) have no idea how much it costs, so dropping the charge will be popular with users.

BT's mobile operation, a mobile virtual network operator (MVNO) piggybacked on Vodafone's infrastructure, was launched in concert with a VoIP capability dubbed "Fusion". The Fusion product was recently dropped entirely, and while the company has been involved in talks with T-Mobile and 3 lately, we are now hearing that these meetings are about a wireless broadband offering rather than mobile telephony. ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.