Feeds

Sony stands by 10m PS3 full-year sales forecast

‘We shall not, we shall not be moved’

Build a business case: developing custom apps

Despite experiencing a dip in sales, Sony is adamant that it’ll achieve its goal of selling 10m PlayStation 3s by the end of its current financial year.

Sony’s CFO, Nobuyuki Oneda, said in an earnings call late last week that “on a full-year basis, we believe we are on track to sell the 10m units that I said at the beginning of the year”. The firm’s financial year ends on 31 March.

Oneda’s comment came as he announced Q3 FY2009 - the three months to 31 December 2008 - PS3 sales of 4.46m units, a nine per cent drop from the 4.9m consoles it sold during the year-ago quarter.

The executive admitted that, compared to other platforms, PS3 sales are behind. However, he again stressed that it’s “not the case that we are not meeting the target”.

He claimed that steady reductions in the cost of PS3 hardware have helped Sony to remain profitable.

Conversely, PS3 software sales are looking good. Sales grew by 52 per cent to 40.8m unit in Q3, compared to the same period in Sony's 2008 fiscal year. ®

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.