Feeds

Microsoft IE8 rolls out the astroturf

How to lose friends and alienate people

The essential guide to IT transformation

Microsoft is hawking the near-ready version of its Internet Explorer 8 browser at its staff in a desperate attempt to snatch back some of Mozilla’s growing market share.

The company is asking its UK employees to take part in its very own astroturfing campaign by getting MS wonks to send out an email to at least ten soon to be ex-friends encouraging them to download the third beta of IE 8.

Microsoft flacks urged staff yesterday to pester their mates about the firm’s upcoming browser by requesting they send out what many will view as time-wasting spam.

The viral email starts off by suggesting that the sender of the message finds the world of computers, the interwebs and indeed life inside the Microsoft cage as simply irresistible.

"You know I work at Microsoft, and that I love technology," it reads. "Sometimes I love Microsoft technology so much that I can't wait to tell people about it, and this is one of those times. Microsoft has just released the Release Candidate 1 for Internet Explorer 8, and I think you should install it and use it today."

An El Reg reader contacted us after he received the email from a friend who works at Microsoft. "I guessed that it wasn't his handywork from the first few lines," he told us.

The third, and probably final, beta of IE 8 landed yesterday and includes a list of websites that Microsoft says actually work with its browser.

It comes loaded with two modes for viewing sites. The default mode supports the latest web standards such as CSS 2.1, to help satisfy EU regulators.

Meanwhile, its compatibility mode allows users to view the millions of sites and applications built back in the dark, US regulator-bothering days when older versions of Internet Explorer didn't comply with web standards. ®

5 things you didn’t know about cloud backup

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
China hopes home-grown OS will oust Microsoft
Doesn't much like Apple or Google, either
Microsoft refuses to nip 'Windows 9' unzip lip slip
Look at the shiny Windows 8.1, why can't you people talk about 8.1, sobs an exec somewhere
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?