The Register®

Original URL: http://www.theregister.co.uk/2009/01/26/songsmith/

Microsoft Songsmith ad trumps Seinfeld shocker

The day the music died, and then some

By Lester Haines

Posted in Bootnotes, 26th January 2009 11:15 GMT

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Those of you who are still recovering from exposure to Microsoft's Seinfeld [1] advertising campaign are advised to look away now, because Redmond has pulled off the impossible and produced something worse - a "pseudoinfomercial" so profoundly traumatising it could "make you want to kill your family", as Gawker.com puts it [2]:

Killed your family yet? If not, get yourself down to Songsmith [3], where the introductory demo vid should quickly push you over the edge.

For the record, Songsmith was released on 8 January, and has already attracted the attention of remixers* eager to unleash its awesome musical power on rock classics such as Roxanne [4] and Billy Idol's White Wedding [5] - the latter a truly inspired use of Redmond's digital banjos. May God have mercy on us all. ®

Bootnote

*Yup, cue copyright attack lawyers, cue cease-and-desist, just as soon as the laughter's died down.