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Iron Maiden axe cut ribbon on 'rock’n’roll' hotel

Management poised to open £6.5m London sanctuary

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Iron Maiden's management and nightclub owner Mark Fuller are poised to cut the ribbon on the £6.5m Sanctum Soho Hotel - a 30-room London sanctuary for rock stars boasting paparazzi-busting security operatives, receptionists clad entirely in black and minibars cunningly housed in speaker stacks.

According to the Sunday Times, the Warwick Street pad also features other lifestyle essentials for hellraisers, including a 24-hour bar, basement cinema and al fresco hot tub on the roof. The accommodation ranges from 150 quid for a “crash room”, £260 for rooms such as the Purple Haze and Naked Baroque, to 500 smackers for a Naked Luxe suite.

Iron Maiden's co-manager, Andy Taylor, explained: “The hotel will be at its best. The desk clerk will definitely be dressed in black just as in Elvis’s Heartbreak Hotel.

“It will be a fairly elite environment. The bar will be open for 24 hours to cater for bands who come off stage at venues such as the O2 at 11pm or midnight. At the moment they get back to their hotel and find the bar is closed. Now they will be able to come and drink. ”

Having availed themselves of a few liveners, musical celebs will not, however, be encouraged to indulge in other traditional post-gig activities. Hotel publicist Ben Groom said: “It’s not a hotel for throwing televisions out of the window. It’s going to be a sexy hotel."

So sexy in fact that, according to a description here, guests will enjoy "Bang & Olufsen entertainment system, iPod connection capability, internet access, REN Skincare bathroom amenities, William Yeoward 500 thread-count sheets and Frette towels, bathrobes and slippers".

Quite when that might be, though, is unclear. The Sanctum Soho will either open in February, on 21 March or, the Sunday Times reckons, in April.

Once the hotel does roll out the red carpet, mere mortals will be able to enjoy a three-part BBC documentary on its development from an office block previously owned by the late Paul Raymond, to the last word in rock'n'roll chic. The programme is entitled, brilliantly, Rock’n’Roll Hotel. ®

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