Feeds

Paramount deal paves digital cinema roll-out

Lights, 3-D projector, action

Top three mobile application threats

Hollywood studio Paramount Pictures announced a direct-to-exhibitors digital movie deal on Thursday in what it claimed marked an industry first.

The move, which applies only to the US and Canada, is designed to speed the roll-out of digital and 3-D projection systems in cinema theatres. Instead of working through integrators and leasing kit, exhibitors gain a way to finance digital cinema systems locally, rather than waiting for comprehensive integrator agreements, which require a large stake of up-front cash, to go through.

In addition, as a statement by Paramount explains, the agreement allows exhibitors to own and control their equipment. Paramount is partnering with organisations such as DCIP (Digital Cinema Implementation Partners), Cinedigm, Kodak, and Sony in introducing 21st century digital technology as a replacement for celluloid.

To date, Paramount has signed nine digital cinema integration deals - four in the US, three in Europe and two in Asia. More than 3,500 screens have been converted to digital under phase one of Cinedigm's roll-out plans, Paramount adds.

Paramount, owned by media conglomerate Viacom, has in common with other Hollywood studios a clear financial interest in pushing the adoption of digital technologies, which get around the financial and logistical nightmare of producing and distributing movie reels.

A single film print can cost more than $1,000. Converting theaters to digital can cost $150,000 per screen but offers greater flexibility. Digital media playback of hi-resolution files has been technically possible for 20 years or more but it's only as the price of bandwidth and storage fall that the idea has become financially attractive. At the same time the capabilities of the technology has increased, winning over cinema goers, and making innovations such as 3-D screenings more widely available. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.