Feeds

Paramount deal paves digital cinema roll-out

Lights, 3-D projector, action

The Power of One Infographic

Hollywood studio Paramount Pictures announced a direct-to-exhibitors digital movie deal on Thursday in what it claimed marked an industry first.

The move, which applies only to the US and Canada, is designed to speed the roll-out of digital and 3-D projection systems in cinema theatres. Instead of working through integrators and leasing kit, exhibitors gain a way to finance digital cinema systems locally, rather than waiting for comprehensive integrator agreements, which require a large stake of up-front cash, to go through.

In addition, as a statement by Paramount explains, the agreement allows exhibitors to own and control their equipment. Paramount is partnering with organisations such as DCIP (Digital Cinema Implementation Partners), Cinedigm, Kodak, and Sony in introducing 21st century digital technology as a replacement for celluloid.

To date, Paramount has signed nine digital cinema integration deals - four in the US, three in Europe and two in Asia. More than 3,500 screens have been converted to digital under phase one of Cinedigm's roll-out plans, Paramount adds.

Paramount, owned by media conglomerate Viacom, has in common with other Hollywood studios a clear financial interest in pushing the adoption of digital technologies, which get around the financial and logistical nightmare of producing and distributing movie reels.

A single film print can cost more than $1,000. Converting theaters to digital can cost $150,000 per screen but offers greater flexibility. Digital media playback of hi-resolution files has been technically possible for 20 years or more but it's only as the price of bandwidth and storage fall that the idea has become financially attractive. At the same time the capabilities of the technology has increased, winning over cinema goers, and making innovations such as 3-D screenings more widely available. ®

Mobile application security vulnerability report

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.