Feeds

Tesla asks early adopters to cough up more cash

What the US govt gives with one hand - Tesla takes with the other

High performance access to file storage

'Leccy Tech Tesla clearly thought things had gone just a little too well for it at the Detroit Motor Show and so has decided to shoot itself in the foot by increasing a raft of accessory and option prices on the Roadster for buyers who thought they had locked in their options.

First off, the previously included-in-the-price high-power charger that lets you fill up your Roadster in three and a half hours rather than overnight is now an eye-watering $3000 (£2163/€2308) optional extra. Next, the upgraded in-car entertainment bundle that buyers could previously pick and chose from is now an all-or-nothing package that costs... $3000.

The cool looking alloy wheels are now a $2300 (£1659/€1769) option, while the “premium” paint job has increased from $1000 to $2000 (£1442/€1538). The delivery charge has also leaped from $950 to $1950 (£1406/€1500).

One less than impressed Tesla customer by the name of Tom Saxton has drawn up a handy table of the changes.

Assuming you wanted the flash paint job, fast charger, a decent set of speakers and can't collect your car from the factory you are looking at an extra $7200 (£5191/€5538).

Some would argue that if you put a deposit down for a new and somewhat experimental car a full two years before the manufacturer will build it for you, such increases are to be expected. But come lock-in time, usually two or three months before the delivery date, the deal is generally regarded as fixed.

Not by Tesla, it seems. And we suspect some Tesla customers will be peering at the small print on their contracts even as you read this.

No wonder Elon Musk reckons Tesla will be cash neutral by the middle of the year.

Tesla maintains the increases were necessary to keep the company healthy, but you have to ask if the sums involved – Tesla says the increases will effect 350 customers, which we reckon means the company will be better off to the tune of around $2.4m, assuming 350 folk cough up the extra $7000 - will make that big an impact on the company's finances when set against the loss of good will and the negative PR.

To add insult to injury, in his 14 January blog posting on Tesla's website, Michael van der Sande, Senior VP of Global Sales, Marketing and Service at Tesla, made much of the $7500 Federal tax credit the Tesla Roadster qualifies for as of 1 January. So the US government makes owning a Roadster $7500 cheaper - than Tesla snatches the cash back. Brilliant! ®

High performance access to file storage

More from The Register

next story
Elon Musk's LEAKY THRUSTER gas stalls Space Station supply run
Helium seeps from Falcon 9 first stage, delays new legs for NASA robonaut
Solar-powered aircraft unveiled for round-the-world flight
It's going to be a slow and sleepy flight for the pilots
Russian deputy PM: 'We are coming to the Moon FOREVER'
Plans to annex Earth's satellite with permanent base by 2030
LOHAN's Punch and Judy show relaunches Thursday
Weather looking good for second pop at test flights
Saturn spotted spawning new FEMTO-MOON
Icy 'Peggy' looks to be leaving the outer rings
Discovery time for 200m WONDER MATERIALS shaved from 4 MILLENNIA... to 4 years
Alloy, Alloy: Boffins in speed-classification breakthrough
India's GPS alternative launches second satellite
Closed satnav system due to have all seven birds aloft by 2016
Curiosity finds not-very-Australian-shaped rock on Mars
File under 'messianic pastries' and move on, people
Top Secret US payload launched into space successfully
Clandestine NRO spacecraft sets off on its unknown mission
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.