Feeds

Oprah slow to Kindle - fans left out in cold

What, no O?

Seven Steps to Software Security

Oprah fans who bought into the electronic book revolution for Christmas have been disappointed to find that less than half of Winfrey's recommended books have gone electronic, and the chat show goddess hasn't even put her own magazine O onto an e-ink screen.

The most influential woman in America (and, quite possibly, the world) endorsed Amazon's electronic book back in October - telling fans it was her favourite electronic gadget and prompting many of the less technically literate to rush out and order one.

The Kindle is unique among electronic books as content is delivered over the cellular data network without user interaction - so magazine subscriptions can be automatically updated and purchased books automatically delivered. That is assuming those subscriptions don't include Oprah's titles O and O At Home, neither of which are available.

Oprah's book club has been hugely influential in promoting works, and the "Oprah Effect" has been credited with driving sales up by as many as a million copies - but less than half of the books recommended by Oprah are available in an electronic form (though at least one is freely available from Gutenberg).

Kindle buyers could have checked this out before purchasing, but through Oprah Amazon has managed to get the Kindle into the hands of punters who don't know a PDF from a Plucker, and don't want to know. If Amazon is going to prevent being inundated with returned Kindles they're going to have to make sure their platform supports the kind of content Oprah fans want to see - that is, what Oprah tells them they want to see. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.