Feeds

iPhone iLounge threatens Jobsian cult reunion

Macworld at the brink?

Beginner's guide to SSL certificates

Update: The Consumer Electronics Association (CEA) announced today that it will co-sponsor (with iLounge.com) a "unified iPod/iPhone pavilion" at next year's Consumer Electronics Show (CES), raising more questions about the continued existence of Macworld Expo.

CES will be held in Las Vegas on January 7-10. Macworld Expo - if it survives this latest blow - will overlap two of those dates. It's scheduled January 4-8 at San Francisco's Moscone Center.

Apple announced in mid-December that the 2009 Macworld Expo would be its last. Without its central exhibitor, many observers feel that Expo 2010 would, at best, be a shell of its former self.

The CES "iLounge Pavilion" may lure away many more Macworld Expo exhibitors since it will feature, according to the CEA, "a special exhibition area for manufacturers and retailers of iPod and iPhone accessories, related products and services" that is "already set for thousands of square feet."

Unfortunately for IDG World Expo, host of the annual gathering of the Mac faithful, many vendors of iPod and iPhone accessories, software, and add-ons - a high percentage of Macworld Expo exhibitors - will now need to decide which of the two shows will result in a better return on their marketing dollar.

Adding to IDG World Expo's worries is a recent report that Apple itself will join CES exhibitors in 2010.

IDG World Expo did not immediately respond to our request for comment on their Macworld Expo plans - such as whether they'll bother holding the show at all.

Updated: The Reg spoke with Paul Kent, GM of IDG World Expo, who told us that the company is "definitely doing Macworld in 2010." The show is scheduled for January 4-8, to be held in San Francisco's Moscone Center.

He dismissed the report that we cited from AppleInsider concerning Apple's attendance at CES as being merely a "rumor," and said that the "only real evidence" of Apple's plans is that company's statement that "Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris."

Kent also played down the possibility of CES drawing iPhone and iPod accessories vendors away from Macworld Expo, saying that the conflict between the two shows has existed "for years," and that those vendors have always "had to choose between the two shows."

Judging from the large number of iPhone and iPod accessories vendors exhibiting at recent Macworld Expos, it's evident that many have chosen it over CES. It remains to be seen, of course, whether the new CES "iLounge Pavilion" will affect their choices in 2010. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.