Feeds

Cisco virtualization-server challenge to HP and IBM?

VMware-investment leverage

Build a business case: developing custom apps

Cisco Systems, the reigning monarch of networking equipment, is preparing to challenge long-time compatriots Hewlett-Packard Co and IBM in a market that those two companies dominate: servers.

According to a report in Monday's The New York Times by Reg alumnus Ashlee Vance, Cisco's purported server line's selling point will be its "sophisticated virtualization software."

If so, Cisco will be helping itself not only by jumping into the current mass migration towards server-based virtualized services, but also - albeit to a much smaller degree - by taking advantage of the fact that it owns about two per cent of VMWare, the company that will presumably be supplying the aforementioned "sophisticated virtualization software."

With complex virtualization schemes becoming the rule and not the exception in up-to-date data centers, Cisco is in a strong position to use its networking savvy to bind servers together into one big, happy - and highly efficient - virtualized family.

HP and IBM, which have for years created a strong market for Cisco's networking hardware, may be none too pleased to see their former partner and mutual beneficiary muscling its way into their territory.

Not to worry, said Cisco. The company's chief technology officer Padmasree Warrior said Cisco sees the move "not as a new market, but a market transition."

Exactly what level of the server market Cisco plans to invade first is not yet known - the company hadn't respond to our requests for more information by press time - but according to our earlier report, the attack would begin at the blade level, and according to the Times, the incursion could start "as early as March."

Whenever it does begin, however, expect HP to become more agressive with its own ProCurve line of networking equipment, and the IBM and Cisco alliance to feel the strain.

Times are tough in the IT market, and tough times engender tough battles. As we could be about to witness. ®

Build a business case: developing custom apps

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
VVOL update: Are any vendors NOT leaping into bed with VMware?
It's not yet been released but everyone thinks it's the dog's danglies
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.