Feeds

Belkin boss 'extremely sorry' for cash-for-good-reviews plan

Unauthorised actions of just one employee

High performance access to file storage

Accessory maker Belkin has formally apologised for paying punters to plug its products in Amazon.com's buyer reviews system.

According to an open letter from Belkin big cheese Mark Reynoso, the "unethical practice" was conducted by "one of our employees", who offered cash in exchange for good reviews.

It's not clear whether the offer, made on Amazon's Mechanical Turk site, was taken up. Reynoso said that the Mechanical Turk postings were removed "swiftly" and that the company was working with its online retail partners to seek, locate and destroy any reviews that were posted as a result of the unnamed employee's offer.

We say 'unnamed', but at least one Belkin staffer has been accused of the malpractice and named on the net. However, Belkin did not confirm that the worker was behind the scam.

Reynoso said Belkin was "extremely sorry" about it all, and said that the company's retail partners were not involved - or even aware it had taken place. ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.