Phone features baffling users
Advanced features adding to the problem
Configuring mobile phones and setting up applications has become too complex for many users, a report’s concluded.
Of 4000 people questioned across the UK and US by consultancy Mformation, 85 per cent said just getting a new phone up and running is a frustrating and difficult affair.
Around 95 per cent said they would be more likely to use advanced features, such as web browsing, if the required application was easier to configure.
Matthew Bancroft, a spokesperson for Mformation, told the BBC that it should only take 15 minutes to set up a new phone. But he claimed that many folk spend an hour or more getting phones to work the way they want.
The downside is, according to Mformation, that 61 per cent of those questioned said they stop using applications if they can’t get them working straight away.
So what’s to be done? Would dumbing down instruction guides help? Should retailers be legally forced to provide 15 minutes of phone training to every new customer?
Bancroft suggested that as the processing power of phones increases, a larger proportion of talkers’ computational ability should be devoted to anticipating what users want to do and to guiding them through features.
The results of Mformation’s study mirror those of a similar report published last year, which discovered that one in five of Blighty’s mobile phone owners don’t know what most of the functions on their handsets do. ®
5 minutes on safety
We are just starting to see more problems with online issues hitting mobile phones. Yep, the criminals are thrilled there is another device like Iphone to get to new victims.
I would like to see people spend 5 minutes learning how to be safe before they learn how to work their "fun" features. I know it ain't gonna happen.
When will industry learn
Cant use your phone? This is why i got the iphone, Get the internet? just push a button, One database rules them all, Contacts links to maps text, phone email etc make a call all done from your database.
Finally all applications from one source, all a bit too easy if you ask me. So what dose the rest of the industry do? Well their first mistake is calling to "dumb down" instructions! What!! who is going to admit that they require a dumb version, not me. (ITS CALLED SIMPLE TO USE NOT DUMB)
I dont know what apple has behind their walls but they are thinking and listening to people and not techies. what the phone industry should worry about is if apple produces a cheep phone for the masses.
Poor old ITV
So a company that flogs solutions for automatically configuring mobile handsets claims that customers find configuring mobile handsets a bit tricky. And the BBC reports it without a hint of investigation or criticism. And then the Register picks it up without any either.
Why does anybody bother spending money on telly adverts when they can just send a press release to the BBC and get all the free promotion they need?