Feeds

Phone features baffling users

Advanced features adding to the problem

3 Big data security analytics techniques

Configuring mobile phones and setting up applications has become too complex for many users, a report’s concluded.

Of 4000 people questioned across the UK and US by consultancy Mformation, 85 per cent said just getting a new phone up and running is a frustrating and difficult affair.

Around 95 per cent said they would be more likely to use advanced features, such as web browsing, if the required application was easier to configure.

Matthew Bancroft, a spokesperson for Mformation, told the BBC that it should only take 15 minutes to set up a new phone. But he claimed that many folk spend an hour or more getting phones to work the way they want.

The downside is, according to Mformation, that 61 per cent of those questioned said they stop using applications if they can’t get them working straight away.

So what’s to be done? Would dumbing down instruction guides help? Should retailers be legally forced to provide 15 minutes of phone training to every new customer?

Bancroft suggested that as the processing power of phones increases, a larger proportion of talkers’ computational ability should be devoted to anticipating what users want to do and to guiding them through features.

The results of Mformation’s study mirror those of a similar report published last year, which discovered that one in five of Blighty’s mobile phone owners don’t know what most of the functions on their handsets do. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.