Feeds

Phone features baffling users

Advanced features adding to the problem

Intelligent flash storage arrays

Configuring mobile phones and setting up applications has become too complex for many users, a report’s concluded.

Of 4000 people questioned across the UK and US by consultancy Mformation, 85 per cent said just getting a new phone up and running is a frustrating and difficult affair.

Around 95 per cent said they would be more likely to use advanced features, such as web browsing, if the required application was easier to configure.

Matthew Bancroft, a spokesperson for Mformation, told the BBC that it should only take 15 minutes to set up a new phone. But he claimed that many folk spend an hour or more getting phones to work the way they want.

The downside is, according to Mformation, that 61 per cent of those questioned said they stop using applications if they can’t get them working straight away.

So what’s to be done? Would dumbing down instruction guides help? Should retailers be legally forced to provide 15 minutes of phone training to every new customer?

Bancroft suggested that as the processing power of phones increases, a larger proportion of talkers’ computational ability should be devoted to anticipating what users want to do and to guiding them through features.

The results of Mformation’s study mirror those of a similar report published last year, which discovered that one in five of Blighty’s mobile phone owners don’t know what most of the functions on their handsets do. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.