Feeds

Philips creates cinema aspect-ratio HD TV

Roll out the red carpet

Boost IT visibility and business value

Film fanatics rejoice, because Philips has premiered the world’s first cinematically proportioned telly.

philips_cinema_tv_01

Philips' Cinema 21:9 TV

Many existing 52in HD TVs have a 16:9 aspect ratio, but Philips' similarly dimensioned movie monster has a 21:9 aspect ratio. This not only makes the screen look even more rectangular, but also ensures that films fill the entire screen without letterbox strips.

As a result, movies can be enjoyed “as the director intended”, Philips claimed. Everyday telly and games will can be stretched or cropped to ensure it always feels like you’re at the cinema - and, we hope, letterboxed.

The screen’s complemented by Philips' established Ambilight lighting system. This fixe three lights behind the telly – on the left- and right-hand sides and on top – to project ambient glows onto the rear wall.

Colours change according to what’s on screen. For example, an aura of red lights may appear during a gruesome murder, while a green glow would accompany actors walking through woods.

philips_cinema_tv_02

Eastenders and videogames are also displayed like films

It’s worth noting that Ambilight is a fairly old technology. Philips' newer edition of the technology, Aurea, which doesn’t feature on this model, adds the same lighting system into a TV’s frame.

Philips' Cinema 21:9 TV will be available in the UK this Spring, but its full specifications and price haven’t been announced yet. It doesn’t come with popcorn, though. ®

The essential guide to IT transformation

More from The Register

next story
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Giving your old Tesco Hudl to Auntie June? READ THIS FIRST
You can never wipe supermarket slab clean enough
Intel admits: Broadwell Core M chip looking a bit thin, no fans found at all
Chipzilla's 'cool' 14nm part to hit market this year
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.