Feeds

Nokia ships phone without charger

Intentionally

Gartner critical capabilities for enterprise endpoint backup

Selling mobile phones without chargers is an odd idea. But Nokia won’t bundle one with its new N79 Eco phone, part of its aim to become a greener company.

The Finnish handset manufacturer announced plans to ship phones without chargers at Nokia World, held back in December, and the N79 Eco is its first attempt.

The general theory, aside from saving money, is for Nokia to trim down phone packaging and reduce consumption of the materials used to make chargers.

But how are you supposed to charge the phone? Does it run on thin air? Hardly. Eco’s designed to be bought by those prepared to hunt around at home for a discarded Nokia charger, to share their partner’s charger or to ask friends for an unused one.

Nokia’s idea may sound crazy, but it could just work. Register Hardware already has boxes full of assorted cables and chargers, a fair few of which are Nokia juicers.

It's worth noting that the phone can also be charged up using a Micro USB cable, which is included.

The free-range icing on the eco cake is that Nokia makes a £4 donation to the World Wildlife Fund for every phone bought.

We’re not sure about the two bundled Xpress-on covers though, isn’t that just a little more unnecessary plastic?

Nokia’s E79 Eco is available now for £319 ($472/€356). ®

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.