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Start-up promises video-on-phone editing chip

Is that a Spielberg in your pocket...

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Designing a Defense for Mobile Applications

A startup chip designer has announced a low-power video processor it claims will allow video editing on your mobile phone, or "high- performance, in-phone video post-production in real time on power-conscious mobile devices."

Movidia logo

Dublin, Ireland-based Movidia said their MA1110 processor will enable users of what it calls "Facebook phones" to enhance their videos with such goodies as "real-time image stabilization, super-resolution zoom, slow motion, and color matching."

Sean Mitchell, Movidia's chief executive, said in a statement: "The market for social networking and UGC [user-generated content] is exploding." He's hoping that that explosion will blast his new company's video-processing chip directly into phone handsets worldwide.

The company's goal is to make mobile phones powerful enough to edit and enhance video without needing to first upload that video to a PC or Mac. Instead, all editing would be done in-phone, and then beamed directly to social networking sites.

Mitchell envisions a world where: "Footage of football matches, weddings, holidays, parties, can all be edited, tailored and shared instantly wherever you are." The company's website sums this vision up succinctly as "Capture. Edit. View. Publish".

If Movidia succeeds, expect a flood of YouTube videos with gratuitous slo-mo.

Movidia will offer more details about the MA1110 at the Mobile World Congress, to be held this February in Barcelona. Interested OEMs can receive M1110 samples this summer, and full-scale production of the chip is slated for later this year.

Next year, perhaps, you might become one of what the company describes as "a new generation of 'Spielbergs on the move'".

They'll supply the equipment - it's up to you to supply the talent. ®

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