Feeds

Start-up promises video-on-phone editing chip

Is that a Spielberg in your pocket...

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

A startup chip designer has announced a low-power video processor it claims will allow video editing on your mobile phone, or "high- performance, in-phone video post-production in real time on power-conscious mobile devices."

Movidia logo

Dublin, Ireland-based Movidia said their MA1110 processor will enable users of what it calls "Facebook phones" to enhance their videos with such goodies as "real-time image stabilization, super-resolution zoom, slow motion, and color matching."

Sean Mitchell, Movidia's chief executive, said in a statement: "The market for social networking and UGC [user-generated content] is exploding." He's hoping that that explosion will blast his new company's video-processing chip directly into phone handsets worldwide.

The company's goal is to make mobile phones powerful enough to edit and enhance video without needing to first upload that video to a PC or Mac. Instead, all editing would be done in-phone, and then beamed directly to social networking sites.

Mitchell envisions a world where: "Footage of football matches, weddings, holidays, parties, can all be edited, tailored and shared instantly wherever you are." The company's website sums this vision up succinctly as "Capture. Edit. View. Publish".

If Movidia succeeds, expect a flood of YouTube videos with gratuitous slo-mo.

Movidia will offer more details about the MA1110 at the Mobile World Congress, to be held this February in Barcelona. Interested OEMs can receive M1110 samples this summer, and full-scale production of the chip is slated for later this year.

Next year, perhaps, you might become one of what the company describes as "a new generation of 'Spielbergs on the move'".

They'll supply the equipment - it's up to you to supply the talent. ®

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.