Feeds

Apple to push Nokia into smartphone second place

Will happen by 2013, analyst predicts

High performance access to file storage

UK market watcher Generator Research (GR) has suggested Apple could knock Nokia off the world smartphone maker top spot within four years.

By 2013, it forecast, Apple's iPhone line - by then expanded with a range of models - could have won a global marketshare of around 40 per cent. That's what Nokia currently enjoys. But the Finnish giant's share could halve by 2013, according to GR's analysis.

Apple will sell 77m smartphones in 2013. Nokia's share would suggest it'll sell just 38.5m of them, if GR's prediction proves correct.

GR research chief Andrew Sheehy pointed to a number of key factors driving Apple's upward trajectory. First, it's rather more focused on smartphones that Nokia, with a broad handset product line to develop and promote, can be, especially as a revenue driver.

More importantly, Apple has the AppStore and with it the foundation for online services that extend the smartphone's value. Sheehy believes that successful smartphones will increasingly integrated third-party apps and services to create a broader product than that defined by the hardware alone.

The AppStore, though in its infancy, provides a way for Apple to deliver that, building a platform akin to the iPod/iTunes service. Future development will see coders able to access not only iPhone resources but also network operator assets through their apps, Sheehy said.

Case in point: delivering network operator APIs through the iPhone would allow the platform to rapidly gain 'missing' features, such as the ability to send one text message to a group of users. Opening up the system this way, allows Apple to expand the capabilities of its devices without having to do the work while at the same time encouraging third-party app development, resulting in a richer platform.

"Outsiders are rewriting the mobile industry’s rulebook for how to deliver mobile services and the new rule number one is that you need a fully-integrated service development platform that has a rich API which is open to third-party developers on favourable commercial terms. Right now, Apple has the best platform and the best-looking forward roadmap," said Sheehy.

“We think that Apple will use its financial strength and revenue velocity to try to get one or more design cycles ahead of the competition.

"Essentially, we see Apple developing an extensive portfolio of wireless-enabled personal devices each of which will allow the owner to access and download services and applications intended for that device. Some of these devices will look like mobile phones but many will not." ®

SANS - Survey on application security programs

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.